Mailing List AE-List@media-motion.tv ? Message #42093
From: David Torno <torno@sydefxink.com>
Subject: Re: [AE] 720 or 1080
Date: Mon, 13 Feb 2012 09:47:05 -0800
To: After Effects Mail List <AE-List@media-motion.tv>
This is an extremely interesting conversation. 720? Really? I had no idea this was still alive as a standard for broadcast. Ever since bluray won the war, 720 went to consumers, so I thought. Our office has never once delivered 720, it has been 1080 for years. All of our clients shoot at 4k, 2k or 1080, then want 1080 23.976 / 24 / 25 delivered, and these are for commercials, music videos and PSA. All of which go to broadcast then usually to web. Our 1080 projects can usually be fully self contained within a 2tb CalDigit easily. Rarely have we had enough assets to fill a 4tb raid for a single project. Granted the end runtime isn't sitcom or film length.

I'm curious as to which outlets are requesting 720 for you guys.  

David Torno
Visual Effects Artist & Supervisor
O: 213.739.2290
C: 818.391.6060
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On Feb 13, 2012, at 9:10 AM, Teddy Gage <teddygage@gmail.com> wrote:

I will always go 720 unless they specify 1080 for two reasons: the rendering overhead adds up over time, and few clients have displays that really show a difference between 720 and 1080. Honestly on a display under 36" its not worth it for the added effort and time to render. Not to mention increased disk space for storage

On Feb 13, 2012 12:02 PM, "Jim Curtis" <jpcurtis@me.com> wrote:
I've got a series of spots coming up.  After years of SD deliverables, client has requested we start finishing HD versions.

DG FastChannel will accept 720 or 1080.

Seems to me that finishing in 720 is the quickest way to delivery.  It gives me some room to pan & scan with 1080 material, rendering to 720 is faster, and my storage and backup will be easier.  Seems like a slam dunk case for finishing 720.

But... to those of you who can shed some light... Am I missing anything by not finishing in 1080?

Thanks,
Jim C.

.


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