Message-ID: <4F395E7F.5000603@fxtech.com>
Date: Mon, 13 Feb 2012 13:03:27 -0600
From: Paul Miller <paul@fxtech.com>
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To: After Effects Mail List <AE-List@media-motion.tv>
Subject: Re: [AE] 720 or 1080
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On 2/13/2012 11:47 AM, David Torno wrote:
> This is an extremely interesting conversation. 720? Really? I had no
> idea this was still alive as a standard for broadcast. Ever since bluray
> won the war, 720 went to consumers, so I thought. Our office has never
> once delivered 720, it has been 1080 for years. All of our clients shoot
> at 4k, 2k or 1080, then want 1080 23.976 / 24 / 25 delivered, and these
> are for commercials, music videos and PSA. All of which go to broadcast
> then usually to web. Our 1080 projects can usually be fully self
> contained within a 2tb CalDigit easily. Rarely have we had enough assets
> to fill a 4tb raid for a single project. Granted the end runtime isn't
> sitcom or film length.

I agree with David. 720P? Really?

As a "consumer" I scoff at 720P. The only device manufacturer who seems 
to think 720P is "good enough" is Apple. Our local FOX affiliate still 
broadcasts their news in *SD*, and I have to laugh, but in a sad way.

Just say no to 720P.