Return-Path: Received: from s427.sureserver.com ([64.14.74.47] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP-TLS id 4628228 for AE-List@media-motion.tv; Thu, 16 Feb 2012 17:33:13 +0100 Received: (qmail 10922 invoked by uid 504); 16 Feb 2012 16:39:30 -0000 Received: from static-151-196-57-185.balt.east.verizon.net (HELO ?192.168.1.45?) (151.196.57.185) by s427.sureserver.com with SMTP; 16 Feb 2012 16:39:30 -0000 From: Dave Bittner Mime-Version: 1.0 (Apple Message framework v1257) Content-Type: multipart/alternative; boundary="Apple-Mail=_68A3E7AD-295A-4E9D-9CCA-CEE2B40CED5C" Subject: Re: [AE] 720 or 1080 Date: Thu, 16 Feb 2012 11:39:30 -0500 In-Reply-To: To: "After Effects Mail List" References: Message-Id: X-Mailer: Apple Mail (2.1257) --Apple-Mail=_68A3E7AD-295A-4E9D-9CCA-CEE2B40CED5C Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=us-ascii Another factor to consider is whether or not you're dealing with a fixed = data rate at any point in the acquisition or delivery phases.=20 For example, much of the in-house acquisition with do is shot with a = Sony EX3. We chose that model as our default camera to own because it = can handle, out of the box, the vast majority of our needs. And we can = (and do) throw a Pro35 adapter with prime lenses if we need that = particular look.=20 But it's limited, internally, to 35mbs, variable bit rate. Again, for = the vast majority of the stuff we do, this is sufficient. (Carey just = did a spit-take, spraying some really good wine all over his computer = monitor.) I've had no troubles pulling clean keys, for example. But I've = also got 15+ years experience pulling keys, and that surely helps.=20 So, the question is, do I throw that 35mbs at a 720p frame or a 1080p = frame? Most of the time I choose 720p. And to my eyes it looks great. I = never find myself pressing my nose against the screen, lamenting digital = artifacts, like we used to do back in the DV25 days. Would 100mbs look = better? Probably. Most likely. But the 35mbs looks great, takes up less = room on my hard drives, and has various other workflow advantages. It's = a good, practical solution. (We edit and archive in ProRes.) My work is primarily B to B, and most of the stuff we produce ends up = online, so again, 720p is a good, practical choice. There are plenty of studies out there which demonstrate that resolution = is just one part of the image-quality equation.=20 Dave Dave Bittner - Pixel Workshop Inc. www.pixelworkshop.com 410.381.8555 Twitter @bittner --Apple-Mail=_68A3E7AD-295A-4E9D-9CCA-CEE2B40CED5C Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=us-ascii Another factor to consider is = whether or not you're dealing with a fixed data rate at any point in the = acquisition or delivery phases.

For example, = much of the in-house acquisition with do is shot with a Sony EX3. We = chose that model as our default camera to own because it can handle, out = of the box, the vast majority of our needs. And we can (and do) throw a = Pro35 adapter with prime lenses if we need that particular = look.

But it's limited, internally, to = 35mbs, variable bit rate. Again, for the vast majority of the stuff we = do, this is sufficient. (Carey just did a spit-take, spraying some = really good wine all over his computer monitor.) I've had no troubles = pulling clean keys, for example. But I've also got 15+ years experience = pulling keys, and that surely helps.

So, = the question is, do I throw that 35mbs at a 720p frame or a 1080p frame? = Most of the time I choose 720p. And to my eyes it looks great. I never = find myself pressing my nose against the screen, lamenting digital = artifacts, like we used to do back in the DV25 days. Would 100mbs look = better? Probably. Most likely. But the 35mbs looks great, takes up less = room on my hard drives, and has various other workflow advantages. It's = a good, practical solution. (We edit and archive in = ProRes.)

My work is primarily B to B, and most = of the stuff we produce ends up online, so again, 720p is a good, = practical choice.

There are plenty of = studies out there which demonstrate that resolution is just one part of = the image-quality = equation.

Dave

www.pixelworkshop.com

410.381.8555

Twitter = @bittner

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