>> > --Boundary_(ID_AtVnfjy4GccZLJ9JhASTfA) Content-type: text/html; CHARSET=US-ASCII Content-transfer-encoding: quoted-printable The = execution of the spot is stunning, but I think the most brilliant thing = about it was probably the pitch the account execs did to the vodka = people that convinced them an idiotic concept like this would sell = product.

There was a telling Frontline called "The = Merchants of Cool" quite a few years back, and (hopefully I'm thinking = about the right documentary - the main Frontline editor is a member of = this list) - it went into detail about how we got to the point where ads = don't sell features and benefits they way they did in the fifties. = Currently, the major advertisers like Nike and Apple are selling = cool. They've convinced a vast public that cool isn't something = you are or say, it's the things you buy or = do.

I've thought for a long time that learning = to be resistant to this kind of programming should be a core curriculum = in primary education, along with learning to decode political = doublespeak, how to resist peer pressure, how to use (or not use) = credit, how reproduction works, so as not to continue this vast = production of mindless automatons who know more about American Idol than = just about any crucial issue relating to their own = self-interest.

On = Mar 14, 2012, at 1:07 AM, James Culbertson wrote:

I went and had a glass of = water after watching = this.

James

On = Mar 13, 2012, at 10:05 PM, Enrique Gamez wrote:

Can't say that the funky = costumes or the robotic dogs get me thirsty for vodka, but the = translucent animations a la Minority Report do get me hot (in a nice = way). = <grin>
-eg

From: = David Torno <torno@sydefxink.com>
Reply-To: After Effects Mail List = <AE-List@media-motion.tv>Date: Tue, 13 Mar 2012 = 03:14:29 +0000
To: After = Effects Mail List <AE-List@media-motion.tv>Subject: [AE] [new release] = SHM Absolut Vodka Commercial/Music = Video

Just wanted to share a = project with everyone that our office worked on. It's a music = video/commercial for Absolut Greyhound, we did all of the Swedish House = Mafia digital interfaces / orb environments surrounding the band members = in all the concrete bunker scenes, as well as the title design, and = graphic design elements (like the rabbit drawing). My primary work was = the 3D motion tracking of the bunker = scenes.

After Effects was used for the majority = of the UI elements and C4D for a additional UI elements and the main orb = housings that surround the band = members.

Definitely view in 1080 to see the = small details.
http://www.youtube.c= om/watch?v=3DCmlRK8Da6GE

--
David = Torno
Visual Effects Artist and Supervisor
http://www.ghosttownmedia.com<= /div>
david@ghosttownmedia.com
O: 213.739.2290
C: = 818.391.6060
------------------------------------------------
http://www.sydefxink.com = ;(main portfolio)
http://aeioweyou.blogspot.com = (vfx tutorials and AE scripts blog)
http://mactex.blogspot.com &= nbsp;(free textures = blog)

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