Return-Path: Received: from nm14-vm0.bullet.mail.sp2.yahoo.com ([98.139.91.246] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with SMTP id 4655789 for ae-list@media-motion.tv; Thu, 15 Mar 2012 05:15:28 +0100 Received: from [98.139.91.68] by nm14.bullet.mail.sp2.yahoo.com with NNFMP; 15 Mar 2012 04:22:37 -0000 Received: from [98.139.44.88] by tm8.bullet.mail.sp2.yahoo.com with NNFMP; 15 Mar 2012 04:22:37 -0000 Received: from [127.0.0.1] by omp1025.access.mail.sp2.yahoo.com with NNFMP; 15 Mar 2012 04:22:37 -0000 X-Yahoo-Newman-Id: 274803.64150.bm@omp1025.access.mail.sp2.yahoo.com Received: (qmail 77078 invoked from network); 15 Mar 2012 04:22:36 -0000 DomainKey-Signature: a=rsa-sha1; q=dns; c=nofws; s=s1024; d=sbcglobal.net; h=DKIM-Signature:X-Yahoo-Newman-Property:X-YMail-OSG:X-Yahoo-SMTP:Received:User-Agent:Date:Subject:From:To:Message-ID:Thread-Topic:In-Reply-To:Mime-version:Content-type; b=4pHGOkZqzHNOPIJDHbz1KH78pwn3CwpmSABP7Ee0dpE2Dj6KE8NsX6Y/bPIW2y1/QCOEvOfXRfXKyC7wx2m4BmWKUsgSY92ORWACF/fEWOs0ONzrC8LPHHtnGaexP0wBVIiWX3eDKeD1Qr1z3fvUEeTrFntXX5/IUXYEwUBiLKw= ; DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=sbcglobal.net; s=s1024; t=1331785356; bh=GtbfOaTxbf5hT29GRCQ8Mkww3UoyBi9RClK2yGgsDfw=; h=X-Yahoo-Newman-Property:X-YMail-OSG:X-Yahoo-SMTP:Received:User-Agent:Date:Subject:From:To:Message-ID:Thread-Topic:In-Reply-To:Mime-version:Content-type; b=WetDy0NPG27YDGL09feKWDdWBCtmepRNOiAt1JviQMpk9Gx5/NsnQeRcSwqd/W0Qr/DmmDUooq5pR2gYkfSPCI5YtvkJFPwvih2lNiF/ioImG6YXQxdf3lglPLWQZV1HTPkp0XbUnx2fgyZ/LHNjsC36p0fF0SBRZY3OKQrj8Ts= X-Yahoo-Newman-Property: ymail-3 X-YMail-OSG: AOZNx_4VM1muJb1cY0CO6jxdteaAJWxK84tOlS5FfnJyeGB 0VfOzSyWOnSX1.NEtOEJREvIb4cBdy.HV1lflp9Z6OXtCRSEgm2RSCgCBi2w MA8Ly7yAaNqJIEboEYXTcP4hfetY5WxgcP3kCbjMRD4pJ6yz69xS0XGgVc18 JYaTjhaYPe1ipXz3PwAgf8lyckmsDwhDu4emHqP9Inl_XkV4Hu8XAiXqPJfv 9JRSBc_eA6cgCpbZYyT.YX8QFUyESdAU.6BC06uif591.eMakaCXrlnGYNXy H7ZiJ7NnOsjB4lKBHWjgWiVWT0ClfihDzml_6EJnhVPXApxpcYK8.ZD5ZrfR EjAcopxRxAKnv6JvVgWetlcdA4yQPq5vJ6VerC1gZt4ANcrC38YNtdxdbaB. aBq105taBWO9zOXkb8yQp6dlzJfTQBE2.VS3D2oHctsP8kPc5keGbLMcxMWl _bLHN.5TbgI3xMf7sGA6o2YI1_hkA5Jzra6sMvimLoNSm96jALclc46yoRwb LM0kSSbW16pJoxruij5Dc5o1EUz67zNs8unAnu3zoy.hl2Gua5iKKVCi6iel Imyf_qmQglLblMxC4nRGBatOL10w0udZAQ5ZauzSDknbtOjArRzHvcAAjpOM NYJa0ULNVDQEua4tK3GkKNBgveJTkbuFtqtwuccpJ1XMRKbp2nJvkmjHctvG d_P6SD.iKvKighMegbJFHML8RUyRcpkmWKGfRJoJrS2HSnEIzo0IfqUruFSZ U3qHWrit78Gm9BevztbPYsCTBZjZTtoQzKWyQKhw6ehWf7Q-- X-Yahoo-SMTP: oDRl5YCswBBBAF2CmVHEIgXNa1rzfIV.sTBdVEGK6LOFehL6Acs- Received: from [192.168.1.70] (enrique0210@99.38.133.8 with login) by smtp102.sbc.mail.gq1.yahoo.com with SMTP; 14 Mar 2012 21:22:36 -0700 PDT User-Agent: Microsoft-MacOutlook/14.14.0.111121 Date: Wed, 14 Mar 2012 21:22:29 -0700 Subject: Re: [AE] [new release] SHM Absolut Vodka Commercial/Music Video From: Enrique Gamez To: After Effects Mail List Message-ID: Thread-Topic: [AE] [new release] SHM Absolut Vodka Commercial/Music Video In-Reply-To: Mime-version: 1.0 Content-type: multipart/alternative; boundary="B_3414604956_9692168" > This message is in MIME format. Since your mail reader does not understand this format, some or all of this message may not be legible. --B_3414604956_9692168 Content-type: text/plain; charset="US-ASCII" Content-transfer-encoding: 7bit Wow, well said. I'll drink to that! From: Jim Curtis Reply-To: After Effects Mail List Date: Wed, 14 Mar 2012 09:31:11 -0500 To: After Effects Mail List Subject: Re: [AE] [new release] SHM Absolut Vodka Commercial/Music Video The execution of the spot is stunning, but I think the most brilliant thing about it was probably the pitch the account execs did to the vodka people that convinced them an idiotic concept like this would sell product. There was a telling Frontline called "The Merchants of Cool" quite a few years back, and (hopefully I'm thinking about the right documentary - the main Frontline editor is a member of this list) - it went into detail about how we got to the point where ads don't sell features and benefits they way they did in the fifties. Currently, the major advertisers like Nike and Apple are selling cool. They've convinced a vast public that cool isn't something you are or say, it's the things you buy or do. I've thought for a long time that learning to be resistant to this kind of programming should be a core curriculum in primary education, along with learning to decode political doublespeak, how to resist peer pressure, how to use (or not use) credit, how reproduction works, so as not to continue this vast production of mindless automatons who know more about American Idol than just about any crucial issue relating to their own self-interest. On Mar 14, 2012, at 1:07 AM, James Culbertson wrote: > I went and had a glass of water after watching this. > > James > > > On Mar 13, 2012, at 10:05 PM, Enrique Gamez wrote: > >> Can't say that the funky costumes or the robotic dogs get me thirsty for >> vodka, but the translucent animations a la Minority Report do get me hot (in >> a nice way). >> -eg >> >> >> From: David Torno >> Reply-To: After Effects Mail List >> Date: Tue, 13 Mar 2012 03:14:29 +0000 >> To: After Effects Mail List >> Subject: [AE] [new release] SHM Absolut Vodka Commercial/Music Video >> >> Just wanted to share a project with everyone that our office worked on. It's >> a music video/commercial for Absolut Greyhound, we did all of the Swedish >> House Mafia digital interfaces / orb environments surrounding the band >> members in all the concrete bunker scenes, as well as the title design, and >> graphic design elements (like the rabbit drawing). My primary work was the 3D >> motion tracking of the bunker scenes. >> >> After Effects was used for the majority of the UI elements and C4D for a >> additional UI elements and the main orb housings that surround the band >> members. >> >> Definitely view in 1080 to see the small details. >> http://www.youtube.com/watch?v=CmlRK8Da6GE >> >> -- >> David Torno >> Visual Effects Artist and Supervisor >> http://www.ghosttownmedia.com >> david@ghosttownmedia.com >> O: 213.739.2290 >> C: 818.391.6060 >> ------------------------------------------------ >> http://www.sydefxink.com (main portfolio) >> http://aeioweyou.blogspot.com (vfx >> tutorials and AE scripts blog) >> http://mactex.blogspot.com (free textures >> blog) >> >> >> >> +---End of message---+ >> To unsubscribe send any message to >> > --B_3414604956_9692168 Content-type: text/html; charset="US-ASCII" Content-transfer-encoding: quoted-printable
Wow, well said.  I'll d= rink to that!

From: = Jim Curtis <jpcurtis@me.com>
<= span style=3D"font-weight:bold">Reply-To: After Effects Mail List <= AE-List@media-motion.tv>
= Date: Wed, 14 Mar 2012 09:31:11 -0500=
To: After Effects Mail List <<= a href=3D"mailto:AE-List@media-motion.tv">AE-List@media-motion.tv>
<= span style=3D"font-weight:bold">Subject: Re: [AE] [new release] SHM Ab= solut Vodka Commercial/Music Video

The execution of the spot is stunning, but I think the most br= illiant thing about it was probably the pitch the account execs did to the v= odka people that convinced them an idiotic concept like this would sell prod= uct.

There was a telling Frontline called "The Merchants = of Cool" quite a few years back, and (hopefully I'm thinking about the right= documentary - the main Frontline editor is a member of this list) - it went= into detail about how we got to the point where ads don't sell features and= benefits they way they did in the fifties.  Currently, the major adver= tisers like Nike and Apple are selling cool.  They've convinced a vast = public that cool isn't something you are or say, it's the things you buy or = do.

I've thought for a long time that learning to b= e resistant to this kind of programming should be a core curriculum in prima= ry education, along with learning to decode political doublespeak, how to re= sist peer pressure, how to use (or not use) credit, how reproduction works, = so as not to continue this vast production of mindless automatons who know m= ore about American Idol than just about any crucial issue relating to their = own self-interest.



On = Mar 14, 2012, at 1:07 AM, James Culbertson wrote:

I we= nt and had a glass of water after watching this.

Ja= mes


On Mar 13, 2012, at 10:05 PM, Enrique = Gamez wrote:

Can't say that the funky costumes or the robo= tic dogs get me thirsty for vodka, but the translucent animations a la Minor= ity Report do get me hot (in a nice way).  <grin>
-eg


From: = David Torno <torno@sydefxink.com= >
Reply-To: After Effects Mail = List <AE-List@media-motion.tv>
Date: Tue, 13 Mar 2012 03:14= :29 +0000
To: After Effects Mail L= ist <AE-List@media-motion.tv= >
Subject: [AE] [new release] S= HM Absolut Vodka Commercial/Music Video

Just wanted to share a project with everyone that our office worked on. I= t's a music video/commercial for Absolut Greyhound, we did all of the Swedis= h House Mafia digital interfaces / orb environments surrounding the band mem= bers in all the concrete bunker scenes, as well as the title design, and gra= phic design elements (like the rabbit drawing). My primary work was the 3D m= otion tracking of the bunker scenes.

After Effects = was used for the majority of the UI elements and C4D for a additional UI ele= ments and the main orb housings that surround the band members.
Definitely view in 1080 to see the small details.

--
David Torno
=
Visual Effects Artist and Supervisor
O: 213.739= .2290
C: 818.391.6060
----------------------------------= --------------
http://www.syde= fxink.com  (main portfolio)
http://aeioweyou.blogspot.com (vfx tutorials and AE scr= ipts blog)
http://mactex.blo= gspot.com  (free textures blog)


<= /div>

+---End of message---+
To unsubscribe sen= d any message to <ae-list-of= f@media-motion.tv>



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