| ||||||||||
Wow, well said. I'll drink to that! From: Jim Curtis <jpcurtis@me.com> Reply-To: After Effects Mail List <AE-List@media-motion.tv> Date: Wed, 14 Mar 2012 09:31:11 -0500 To: After Effects Mail List <AE-List@media-motion.tv> Subject: Re: [AE] [new release] SHM Absolut Vodka Commercial/Music Video The execution of the spot is stunning, but I think the most brilliant thing about it was probably the pitch the account execs did to the vodka people that convinced them an idiotic concept like this would sell product. There was a telling Frontline called "The Merchants of Cool" quite a few years back, and (hopefully I'm thinking about the right documentary - the main Frontline editor is a member of this list) - it went into detail about how we got to the point where ads don't sell features and benefits they way they did in the fifties. Currently, the major advertisers like Nike and Apple are selling cool. They've convinced a vast public that cool isn't something you are or say, it's the things you buy or do. I've thought for a long time that learning to be resistant to this kind of programming should be a core curriculum in primary education, along with learning to decode political doublespeak, how to resist peer pressure, how to use (or not use) credit, how reproduction works, so as not to continue this vast production of mindless automatons who know more about American Idol than just about any crucial issue relating to their own self-interest. On Mar 14, 2012, at 1:07 AM, James Culbertson wrote:
|
