Return-Path: Received: from mail-vc0-f169.google.com ([209.85.220.169] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP-TLS id 4736937 for AE-List@media-motion.tv; Wed, 06 Jun 2012 20:32:08 +0200 Received: by vcbfl10 with SMTP id fl10so4268376vcb.28 for ; Wed, 06 Jun 2012 11:34:36 -0700 (PDT) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=20120113; h=mime-version:in-reply-to:references:date:message-id:subject:from:to :content-type; bh=qLTVl6RS5O+sQhO7P5pIXpot3lFPEvZ6m9tiPLb1AZ8=; b=li8KkORlqR2+IdcSfK85q+1rb+dAA6vHzkaZ0IcDsyvFRKJNNNVsiCP5MuLpLlOb+m W8Fq0cmYBpcYTy1SFRMPgIc9z16LBRLJcmJH9RP70PdKrBZ8rb1qHNxueF5bxr7MCVmX 7uFOLzYcRrZJs9J5R7fy6qOtEWu1HQ8qrBi0Y7sOpzJdFrKH5nRl2lEKqlp4niXxpcfj gSR8gGrJ1CqGssEuqd8WukdIqYYeGxruab5oH7Y81/uz40rg2smWFtNwHeRp/U4O8m/S 7CVkwUD5Ww9JNXqHlNvvnVXS2FsYa4lFvncqpiuqO6i8uzRWtayzgOJZ4kelLvOPoyli ggfg== MIME-Version: 1.0 Received: by 10.220.226.68 with SMTP id iv4mr21894857vcb.21.1339007675969; Wed, 06 Jun 2012 11:34:35 -0700 (PDT) Received: by 10.52.28.106 with HTTP; Wed, 6 Jun 2012 11:34:35 -0700 (PDT) In-Reply-To: References: Date: Wed, 6 Jun 2012 11:34:35 -0700 Message-ID: Subject: Re: [AE] Why a raytraced renderer? From: Daniel Ramirez To: After Effects Mail List Content-Type: multipart/alternative; boundary=14dae9cdc8cbe0ae8b04c1d20436 --14dae9cdc8cbe0ae8b04c1d20436 Content-Type: text/plain; charset=ISO-8859-1 The conspiracy theories are entertaining, but the truth is much more simple. Marketing had no say in how this feature was developed. None. The decision, right or wrong, was made by the After Effects engineering team. We absolutely could have invested the entire team on 3D and provided our users a 3D-centric release with a faster software renderer, 3D primitives, etc. We decided very early on that CS6 wasn't going to be a "3D" release, but we also felt we needed to start the journey towards more 3D as well as provide users a way to make great looking 3D logos and 3D text. We received A LOT of help of NVIDIA. That allowed us to dedicate 80-90% of the AE team to things like the new caching model, 3D camera tracker, etc. while still preserving our ability to deliver something on the 3D front. By the way, we visit our customers frequently, especially if we're about to make a huge decision like this. The customers we visited validated this approach. Many of them already used C4D or another 3D app in conjunction with AE, so they simply wanted to see movement in native 3D with the assumption we'd then be able to have better interchange with 3D apps. These customers were not interested in doing simple text and shapes in 3D in the CS6 timeframe since they already had 3D solutions. The customers we visited that were interested in doing simple text and shapes in 3D were comfortable buying a $1000 GPU for their tower computer in order to use the feature. It's possible we visited the wrong people, or that the computing environment has changed significantly since we made those visits. I'm not interested in debating whether or not it was a good decision. We're already focused on what to do next, but I thought it worthwhile letting you guys know some of the logic behind the decision. Dan Ramirez AE QE/CS6 Product Owner p.s., sorry about this coming from a gmail address. The adobe email doesn't play nicely with this list so I just use my personal email. On Wed, Jun 6, 2012 at 8:09 AM, Rich Young wrote: > > this cumbersome 3D renderer. It strikes me as being a > > decision made by engineers, not artists. > > Marketing has more power in Silicon Valley, in my experience. > > Plus the only ones ever to see apps running on an older system is QA and > many of them are now not even in the US. > > > +---End of message---+ > To unsubscribe send any message to > --14dae9cdc8cbe0ae8b04c1d20436 Content-Type: text/html; charset=ISO-8859-1 Content-Transfer-Encoding: quoted-printable The conspiracy theories are entertaining, but the truth is much more simple= .

Marketing had no say in how this feature was developed= . None. The decision, right or wrong, was made by the After Effects enginee= ring team.=A0

We absolutely could have invested the entire team on 3D= and provided our users a 3D-centric release with a faster software rendere= r, 3D primitives, etc. We decided very early on that CS6 wasn't going t= o be a "3D" release, but we also felt we needed to start the jour= ney towards more 3D as well as provide users a way to make great looking 3D= logos and 3D text. We received A LOT of help of NVIDIA. That allowed us to= dedicate 80-90% of the AE team to things like the new caching model, 3D ca= mera tracker, etc. while still preserving our ability to deliver something = on the 3D front.

By the way, we visit our customers frequently, especial= ly if we're about to make a huge decision like this. The customers we v= isited validated this approach. Many of them already used C4D or another 3D= app in conjunction with AE, so they simply wanted to see movement in nativ= e 3D with the assumption we'd then be able to have better interchange w= ith 3D apps. These customers were not interested in doing simple text and s= hapes in 3D in the CS6 timeframe since they already had 3D solutions. The c= ustomers we visited that were interested in doing simple text and shapes in= 3D were comfortable buying a $1000 GPU for their tower computer in order t= o use the feature. It's possible we visited the wrong people, or that t= he computing environment has changed significantly since we made those visi= ts.

I'm not interested in debating whether or not it wa= s a good decision. We're already focused on what to do next, but I thou= ght it worthwhile letting you guys know some of the logic behind the decisi= on.

Dan Ramirez
AE QE/CS6 Product Owner

p.s., sorry about this coming from a gmail address. The ado= be email doesn't play nicely with this list so I just use my personal e= mail.=A0

On Wed, Jun 6, 2012 at 8:09 AM, Ri= ch Young <aefilter@yahoo.com> wrote:
> this cumbersome 3D renderer. It strikes me as being a
> decision made by engineers, not artists.

Marketing has more power in Silicon Valley, in my experience.

Plus the only ones ever to see apps running on an older system is QA and ma= ny of them are now not even in the US.


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