Return-Path: Received: from nm24-vm0.access.bullet.mail.sp2.yahoo.com ([98.139.44.182] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with SMTP id 4745831 for ae-list@media-motion.tv; Wed, 13 Jun 2012 20:20:43 +0200 Received: from [98.139.44.106] by nm24.access.bullet.mail.sp2.yahoo.com with NNFMP; 13 Jun 2012 18:23:25 -0000 Received: from [98.139.44.76] by tm11.access.bullet.mail.sp2.yahoo.com with NNFMP; 13 Jun 2012 18:23:25 -0000 Received: from [127.0.0.1] by omp1013.access.mail.sp2.yahoo.com with NNFMP; 13 Jun 2012 18:23:25 -0000 X-Yahoo-Newman-Id: 457445.39078.bm@omp1013.access.mail.sp2.yahoo.com Received: (qmail 26774 invoked from network); 13 Jun 2012 18:23:25 -0000 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=yahoo.com; s=s1024; t=1339611805; bh=V3Zbo5HCIZAas12A2ApDqrdfX5ave6S1657ik21FUZI=; h=X-Yahoo-Newman-Property:X-YMail-OSG:X-Yahoo-SMTP:Received:From:Mime-Version:Content-Type:Subject:Date:In-Reply-To:To:References:Message-Id:X-Mailer; b=c8xe01PhzuGFVO2beELi17NdQel8pUjrqpoUwSOIP5gFsivwc3xS1bMLQmmoG/3i3eAc/M52dJuFptvNQcX4Jg20aKjeAhW12ylWvOq1Fk5bWwfT6MFeuiSBMR57HAT8ANAMFGgrqslFCreKfpEzCeGAeuZX/RKoQXw54WbIWzc= X-Yahoo-Newman-Property: ymail-3 X-YMail-OSG: fj8VrgEVM1mAdaHzXlXfpgeHtn2NULPOUcXpjpywHBQEHXF FipQzsMNpXGP2TwJ5hPA2TuCa9w8iveJrw1WNhd8aI.n2KdTo7bnvdiSBAZm GOgc_9nx0H3cO9KICAWf3sqjs2PpRuCWM3EUxiC5pZ0m_0wOFLuDjZ8Lv8ZO wr9wFk8IgZjcGmJ2PuU8Ap3rstmI6DjXUO7Sl6J3VQePIhJ7oszDs4L3Drc6 uSNV_h70QTpktuYXuWOWvXHJdLSOVUnpay7rK2WAPApfo870AoGWVlz_3ehA BNMBROzm2mfyyfoSdA2aazIZ0drGWaiKe6xJP1SMTD5WUnvlZbR0Bz1.FDsM jWWW7II0riPgdw3ByYolL7DlT5oVOtlNRccbOLJN2HG7Tr8zIO0AYRC9A.HH jmwmKBzE6rQ41SmtpZnq5rTJOFIx3W9ZK_3tJGX8yr4gB_uUkaH5cqNg- X-Yahoo-SMTP: Cx2nwAuswBAkr.BmYsq81b_UbFCK2u9L1iyckNPlBA-- Received: from [192.168.1.68] (jpcurtis@99.152.153.100 with plain) by smtp112.sbc.mail.gq1.yahoo.com with SMTP; 13 Jun 2012 11:23:24 -0700 PDT From: Jim Curtis Mime-Version: 1.0 (Apple Message framework v1084) Content-Type: multipart/alternative; boundary=Apple-Mail-1-527351205 Subject: [AE] [OT] musings on the future of Mac "Pro" Date: Wed, 13 Jun 2012 13:23:23 -0500 In-Reply-To: To: After Effects Mail List References: Message-Id: <5E7D9B61-1DA0-4F9C-9547-79023DBE5F59@me.com> X-Mailer: Apple Mail (2.1084) --Apple-Mail-1-527351205 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=windows-1252 > I=92ve never understood power users need for =93small and light=94.=20 "Power users" doesn't mean what it used to. I saw an Apple ad on TV yesterday for the new MBP. They were running = FCPX on it. This tells me that their definition of what constitutes = "pro" has morphed. It now means "anybody with a camera and laptop." = Just as "broadcast quality" and "HD" got hijacked by marketeers, so goes = other once-meaningful terms. People who "need" a MacPro has been reduced to people who use = ProRes4444, uncompressed HD, Arri RAW and RED. That's a small fraction = of the "pro" market. I'd guess that the rest of the "pro" market, which = includes corporate producers, news gathering, marketing destined for the = web, wedding and event videographers, and so on, is 90% of the total. = For them, a laptop or iMac based equipment package will suffice. We're going to need a new word to distinguish between what used to be = "pro," and what is now "pro." Pro HD? Ultra-super Pro? I digress. I'm starting to think that if you're in the desktop class, just forget = about Apple. That's a dead end. They're catering to the 90%, and doing = a swell job. A three-year product cycle is not good enough. Fire them. If I were running Adobe, I'd consider dropping Mac support for the CS, = except for maybe a dumbed down feature set line of iCrap apps. Clearly, = there's money to be made there. I don't know. Maybe I'm succumbing to what Seinfeld called "The = Preemptive Breakup." Perhaps the companies that make Apple products = worth having should dump Apple before Apple dumps them. That could be = cutting off their nose to spite their face. But, investing in = development costs for a dead end product could be a risk not worth = taking. If there was justice in the world, Apple's intransigence = communicating with their customers should cost them dearly. Seems to me that investing in Windows hardware is a much safer bet for = the Super Ultra Pro HD set. --Apple-Mail-1-527351205 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=windows-1252
I=92ve = never understood power users need for =93small and = light=94. 

"Power users" doesn't mean what it used = to.

I saw an Apple ad on TV yesterday for the = new MBP.  They were running FCPX on it.  This tells me that = their definition of what constitutes "pro" has morphed.  It now = means "anybody with a camera and laptop."  Just as "broadcast = quality" and "HD" got hijacked by marketeers, so goes other = once-meaningful terms.

People who "need" a = MacPro has been reduced to people who use ProRes4444, uncompressed HD, = Arri RAW and RED.  That's a small fraction of the "pro" market. =  I'd guess that the rest of the "pro" market, which includes = corporate producers, news gathering, marketing destined for the web, = wedding and event videographers, and so on, is 90% of the total. =  For them, a laptop or iMac based equipment package will = suffice.

We're going to need a new = word to distinguish between what used to be "pro," and what is now = "pro."  Pro HD?  Ultra-super Pro?  I = digress.

I'm starting to think that if = you're in the desktop class, just forget about Apple.  That's a = dead end.  They're catering to the 90%, and doing a swell job. =  A three-year product cycle is not good enough.  Fire = them.

If I were running Adobe, I'd consider = dropping Mac support for the CS, except for maybe a dumbed down feature = set line of iCrap apps.  Clearly, there's money to be made = there.

I don't know.  Maybe I'm succumbing = to what Seinfeld called "The Preemptive Breakup."  Perhaps the = companies that make Apple products worth having should dump Apple before = Apple dumps them.  That could be cutting off their nose to spite = their face.  But, investing in development costs for a dead end = product could be a risk not worth taking.  If there was justice in = the world, Apple's intransigence communicating with their customers = should cost them dearly.

Seems to me that = investing in Windows hardware is a much safer bet for the Super Ultra = Pro HD set.


= --Apple-Mail-1-527351205--