Return-Path: Received: from p3plwbeout04-04.prod.phx3.secureserver.net ([72.167.218.225] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP id 4745918 for ae-list@media-motion.tv; Wed, 13 Jun 2012 21:41:28 +0200 Received: from localhost ([72.167.218.245]) by p3plwbeout04-04.prod.phx3.secureserver.net with bizsmtp id Mvk91j0025JG3DC01vk9sB; Wed, 13 Jun 2012 12:44:09 -0700 x-cmae-analysis: v=2.0 cv=GauVbHrL c=1 sm=1 a=xXSidrheL/Sf2WtqiMNNiQ==:17 a=LujJsNoJwlAA:10 a=jaiTJcHAWCEA:10 a=9t2-0t5ZxkEA:10 a=pnyGFoxxU9sA:10 a=IkcTkHD0fZMA:10 a=bDWiVW_OAAAA:8 a=TZb1taSUAAAA:8 a=HHGDD-5mAAAA:8 a=nwFHKyG_kJjIjzIz2E0A:9 a=QEXdDO2ut3YA:10 a=i1zE5R4R5dEA:10 a=xXSidrheL/Sf2WtqiMNNiQ==:117 Received: (qmail 28724 invoked by uid 99); 13 Jun 2012 19:44:09 -0000 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset="utf-8" X-Originating-IP: 75.83.206.115 User-Agent: Workspace Webmail 5.6.18 Message-Id: <20120613124408.89259f98f291d771214680e8971719cb.a90e848ec9.wbe@email04.secureserver.net> From: "Robert W. Walker" To: "After Effects Mail List" Subject: RE: [AE] [OT] musings on the future of Mac "Pro" Date: Wed, 13 Jun 2012 12:44:08 -0700 Mime-Version: 1.0 "New pro."=0A=0A> -------- Original Message --------=0A> Subject: [AE] [OT]= musings on the future of Mac "Pro"=0A> From: Jim Curtis = =0A> Date: Wed, June 13, 2012 2:23 pm=0A> To: "After Effects Mail List" =0A> =0A> =0A> > I=E2=80=99ve never understood power = users need for =E2=80=9Csmall and light=E2=80=9D. =0A> =0A> =0A> "Power use= rs" doesn't mean what it used to.=0A> =0A> I saw an Apple ad on TV yesterda= y for the new MBP. They were running FCPX on it. This tells me that their= definition of what constitutes "pro" has morphed. It now means "anybody w= ith a camera and laptop." Just as "broadcast quality" and "HD" got hijacke= d by marketeers, so goes other once-meaningful terms.=0A> =0A> People who "= need" a MacPro has been reduced to people who use ProRes4444, uncompressed = HD, Arri RAW and RED. That's a small fraction of the "pro" market. I'd gu= ess that the rest of the "pro" market, which includes corporate producers, = news gathering, marketing destined for the web, wedding and event videograp= hers, and so on, is 90% of the total. For them, a laptop or iMac based equ= ipment package will suffice.=0A> =0A> We're going to need a new word to dis= tinguish between what used to be "pro," and what is now "pro." Pro HD? Ul= tra-super Pro? I digress.=0A> =0A> I'm starting to think that if you're in= the desktop class, just forget about Apple. That's a dead end. They're c= atering to the 90%, and doing a swell job. A three-year product cycle is n= ot good enough. Fire them.=0A> =0A> If I were running Adobe, I'd consider = dropping Mac support for the CS, except for maybe a dumbed down feature set= line of iCrap apps. Clearly, there's money to be made there.=0A> =0A> I d= on't know. Maybe I'm succumbing to what Seinfeld called "The Preemptive Br= eakup." Perhaps the companies that make Apple products worth having should= dump Apple before Apple dumps them. That could be cutting off their nose = to spite their face. But, investing in development costs for a dead end pr= oduct could be a risk not worth taking. If there was justice in the world,= Apple's intransigence communicating with their customers should cost them = dearly.=0A> =0A> Seems to me that investing in Windows hardware is a much s= afer bet for the Super Ultra Pro HD set.=0A