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| "New pro." > -------- Original Message -------- > Subject: [AE] [OT] musings on the future of Mac "Pro" > From: Jim Curtis <jpcurtis@me.com> > Date: Wed, June 13, 2012 2:23 pm > To: "After Effects Mail List" <AE-List@media-motion.tv> > > > > I’ve never understood power users need for “small and light”. > > > "Power users" doesn't mean what it used to. > > I saw an Apple ad on TV yesterday for the new MBP. They were running FCPX on it. This tells me that their definition of what constitutes "pro" has morphed. It now means "anybody with a camera and laptop." Just as "broadcast quality" and "HD" got hijacked by marketeers, so goes other once-meaningful terms. > > People who "need" a MacPro has been reduced to people who use ProRes4444, uncompressed HD, Arri RAW and RED. That's a small fraction of the "pro" market. I'd guess that the rest of the "pro" market, which includes corporate producers, news gathering, marketing destined for the web, wedding and event videographers, and so on, is 90% of the total. For them, a laptop or iMac based equipment package will suffice. > > We're going to need a new word to distinguish between what used to be "pro," and what is now "pro." Pro HD? Ultra-super Pro? I digress. > > I'm starting to think that if you're in the desktop class, just forget about Apple. That's a dead end. They're catering to the 90%, and doing a swell job. A three-year product cycle is not good enough. Fire them. > > If I were running Adobe, I'd consider dropping Mac support for the CS, except for maybe a dumbed down feature set line of iCrap apps. Clearly, there's money to be made there. > > I don't know. Maybe I'm succumbing to what Seinfeld called "The Preemptive Breakup." Perhaps the companies that make Apple products worth having should dump Apple before Apple dumps them. That could be cutting off their nose to spite their face. But, investing in development costs for a dead end product could be a risk not worth taking. If there was justice in the world, Apple's intransigence communicating with their customers should cost them dearly. > > Seems to me that investing in Windows hardware is a much safer bet for the Super Ultra Pro HD set. |
