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"The cloud is a subscription that allows you to use any of the current available apps as long as the subscription is current. When the subscription lapses so does the app." ---Don't forget that a user can subscribe to only one application if that's all they want/need.
"I wonder how long it will take for Adobe to start ramping up the annual subscription cost - once we're all hooked ;)" "once the bean counters run the numbers on the projected revenue stream - the price will go up."
---It sounds like you're suggesting that Adobe hasn't been charging enough as it is. - Speaking for myself, I'm proud to work on incredible creative software that enables people to make art and/or feed their families. I personally think the company would rather generate growth/revenue by offering solutions that create new customers compared with trying to squeeze our existing customers as much as we can. Long term, one of those methods is a sure loser.
Cheers, Dan Ramirez AE Quality Engineer
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