Mailing List AE-List@media-motion.tv ? Message #45141
From: Jim Curtis <jpcurtis@me.com>
Subject: disclaimers
Date: Tue, 31 Jul 2012 11:36:18 -0500
To: After Effects List <AE-List@media-motion.tv>
Does anybody know the law on disclaimers on political ads?

I'm getting conflicting information.   One source says the disclaimer text has to be 4% of the vertical picture height.  

http://www.koeppeldirect.com/political-rules-regulations.htm

4% of NTSC (486 vertical) is 19.44 pixels.

Another is claiming the minimum is 26 scan lines (or pixels).

I've been making them larger (~30 pixels) to avoid rejections from the stations, but when I see other ads on TV, it looks like I'm going way beyond what's necessary.

The link above is from a direct-response company with no attribution. I found this link, but nothing else specific by Googling.

???





/


 
Subscribe (FEED) Subscribe (DIGEST) Subscribe (INDEX) Unsubscribe Mail to ListMaster