On Jul 31, 2012, at 12:36 PM, Jim Curtis <
jpcurtis@me.com> wrote:
> Does anybody know the law on disclaimers on political ads?
>
> I'm getting conflicting information. One source says the disclaimer text has to be 4% of the vertical picture height.
>
>
http://www.koeppeldirect.com/political-rules-regulations.htm
>
> 4% of NTSC (486 vertical) is 19.44 pixels.
>
> Another is claiming the minimum is 26 scan lines (or pixels).
>
> I've been making them larger (~30 pixels) to avoid rejections from the stations, but when I see other ads on TV, it looks like I'm going way beyond what's necessary.
>
> The link above is from a direct-response company with no attribution. I found this link, but nothing else specific by Googling.
>
> ???
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