Return-Path: Received: from nk11p03mm-asmtp008.mac.com ([17.158.232.43] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP id 4824800 for AE-List@media-motion.tv; Sun, 26 Aug 2012 01:24:04 +0200 MIME-version: 1.0 Content-type: multipart/alternative; boundary="Boundary_(ID_hxtONZM3vTiIo3rGHaKksg)" Received: from [192.168.1.68] ([99.152.153.100]) by nk11p03mm-asmtp008.mac.com (Oracle Communications Messaging Server 7u4-24.01(7.0.4.24.0) 64bit (built Jan 3 2012)) with ESMTPSA id <0M9C00MG43P82340@nk11p03mm-asmtp008.mac.com> for AE-List@media-motion.tv; Sat, 25 Aug 2012 23:24:46 +0000 (GMT) X-Proofpoint-Virus-Version: vendor=fsecure engine=2.50.10432:5.7.7855,1.0.260,0.0.0000 definitions=2012-08-25_08:2012-08-24,2012-08-25,1970-01-01 signatures=0 X-Proofpoint-Spam-Details: rule=notspam policy=default score=0 spamscore=0 ipscore=0 suspectscore=2 phishscore=0 bulkscore=0 adultscore=0 classifier=spam adjust=0 reason=mlx scancount=1 engine=6.0.2-1203120001 definitions=main-1208250277 From: Jim Curtis Subject: =?iso-8859-1?Q?Re=3A_=5BAE=5D_OT_=96_VNRs?= Date: Sat, 25 Aug 2012 18:24:44 -0500 In-reply-to: To: After Effects Mail List References: Message-id: X-Mailer: Apple Mail (2.1278) --Boundary_(ID_hxtONZM3vTiIo3rGHaKksg) Content-type: text/plain; charset=windows-1252 Content-transfer-encoding: quoted-printable I've worked on a few. Nothing unethical or integrity-challenging. I = don't think. The ones I've done have been sponsored by some company or = organization, and we provided unedited a and b-roll from their own = projects to be used in news stories by stations that are either too = cheap or resource-deprived to cover it themselves. The content may be a = convention, store opening, commercial event, performance, gala, etc. =20 The idea is to give them enough info to produce a story, and put their = branding on it, as if they got the story themselves. Maybe that's what = you're talking about, as far as ethics. But, the concept isn't unique = to broadcast journalism. Many print and web articles are also nothing more than rebranded PR. Do = you think all product reviews are free from advertiser influence? Show = me a single industry that people on this list are a part of that is 100% = free of child labor, tax avoidance, negative influence, carbon-free, = doesn't use energy provided by dictatorial regimes, land-raping, and so = on. But, I digress. The way I've done VNRs is to provide what they call "slates," or a full = screen graphic for one second preceding any footage. This provides the = information the stations need to get the facts right, and provide their = own supers. The slates can be short because satellite time is precious, = and no need to devote time enough to read them. They have freeze-frame. The slates contain any speakers' name and title, and any other = information the company would like conveyed (like company history), = properly spelled; and there's usually contact info at the end with a = corporate PR person, email and 24/7 available cel phone, slated "For = additional info, contact:" Check with your client if they plan to uplink it, as there may be a = maximum length in accord with their reserved satellite time. On Aug 25, 2012, at 5:34 PM, Jonathan Penzner wrote: > Anyone on the list familiar with creating Video News Packages, ethics = and integrity aside? I'm creating one that will be packaged as 1920 X = 1080 and can be easily pulled in for standard Def D1. >=20 > Any tips or experiences anyone has are welcome, if you're feeling in a = charitable mood over the weekend. >=20 > For example, is there a standard for how many seconds to make the = slate, the time between the slate and the first image, etc? Just looking = for any simple pointers to guide me on my way to hell. >=20 > Many thanks, >=20 >=20 > Jonathan >=20 >=20 >=20 > JONATHAN PENZNER > SUNDANCE/REALTIME > VIDEO EDITING =95 MOTION GRAPHICS =95 DESIGN >=20 > | STUDIO 626 345-0285 | > | CELL 818 321-2890 | >=20 > SUREAL@CHARTER.NET >=20 --Boundary_(ID_hxtONZM3vTiIo3rGHaKksg) Content-type: text/html; charset=windows-1252 Content-transfer-encoding: quoted-printable I've = worked on a few.  Nothing unethical or integrity-challenging. =  I don't think.  The ones I've done have been sponsored by = some company or organization, and we provided unedited a and b-roll from = their own projects to be used in news stories by stations that are = either too cheap or resource-deprived to cover it themselves.  The = content may be a convention, store opening, commercial event, = performance, gala, etc.  

The idea is to give = them enough info to produce a story, and put their branding on it, as if = they got the story themselves.  Maybe that's what you're talking = about, as far as ethics.  But, the concept isn't unique to = broadcast journalism.

Many print and web = articles are also nothing more than rebranded PR.  Do you think all = product reviews are free from advertiser influence?  Show me a = single industry that people on this list are a part of that is 100% free = of child labor, tax avoidance, negative influence, carbon-free, doesn't = use energy provided by dictatorial regimes, land-raping, and so on. =  But, I digress.

The way I've done VNRs is to = provide what they call "slates," or a full screen graphic for one second = preceding any footage.  This provides the information the stations = need to get the facts right, and provide their own supers.  The = slates can be short because satellite time is precious, and no need to = devote time enough to read them.  They have = freeze-frame.

The slates contain any speakers' = name and title, and any other information the company would like = conveyed (like company history), properly spelled; and there's usually = contact info at the end with a corporate PR person, email and 24/7 = available cel phone, slated "For additional info, = contact:"

Check with your client if they plan = to uplink it, as there may be a maximum length in accord with their = reserved satellite = time.



On Aug 25, = 2012, at 5:34 PM, Jonathan Penzner wrote:

Anyone on the list = familiar with creating Video News Packages, ethics and integrity aside? = I'm creating one that will be packaged as 1920 X 1080 and can be easily = pulled in for standard Def D1.

Any tips or = experiences anyone has are welcome, if you're feeling in a charitable = mood over the weekend.

For example, is there a = standard for how many seconds to make the slate, the time between the = slate and the first image, etc? Just looking for any simple pointers to = guide me on my way to hell.

Many = thanks,


Jonathan



JONATHAN = PENZNER
VIDEO EDITING =95 MOTION GRAPHICS =95 = DESIGN
| STUDIO 626 = 345-0285  CELL = 818 = 321-2890 SUREAL@CHARTER.NET


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