Return-Path: Received: from mail-qc0-f172.google.com ([209.85.216.172] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP-TLS id 4967048 for AE-List@media-motion.tv; Mon, 04 Feb 2013 17:33:17 +0100 Received: by mail-qc0-f172.google.com with SMTP id b25so2766768qca.3 for ; Mon, 04 Feb 2013 08:39:07 -0800 (PST) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=20120113; h=x-received:mime-version:in-reply-to:references:from:date:message-id :subject:to:content-type; bh=clg0lgz85HmkI8kj4iJkuHDz45T97Tsw/fbwn3Xj24E=; b=cRazTw17iFO4LQCmx8ywhtVJ8GusjtU9VsydWdH8KjRpB459XouVQesIIDvzGnB95Y ouKoiaR6nUKigtWI3JnSn1A3OiBNz0ozO63IBCxgn/XrscQNF3QHe8LYotAh2uMigE3y N6bt83wseDyZhnI+fdUSFoquBbBokWxcgtxjgSK+E+JCZkXunxonslPgqFXbvuTMqVrV igSBkMQZZk9/WOF4olhJx2ryZuKyB4r8s99ZbBRzYLx7456IJVygozTdSWKxzqvVg3aY sF1RwoMyWDJHjE9O2BDh8ZfD0kFVjSAtXqR/saILW/SzyyyudBgbFWgZLs3xfvnEHZdW C3vg== X-Received: by 10.49.61.37 with SMTP id m5mr21653394qer.12.1359995947279; Mon, 04 Feb 2013 08:39:07 -0800 (PST) MIME-Version: 1.0 Received: by 10.49.106.226 with HTTP; Mon, 4 Feb 2013 08:38:26 -0800 (PST) In-Reply-To: References: From: Teddy Gage Date: Mon, 4 Feb 2013 11:38:26 -0500 Message-ID: Subject: Re: [AE] The inevitable Super-Bowl Spot discussion To: After Effects Mail List Content-Type: multipart/alternative; boundary=047d7bdc0f3055671904d4e8bb68 --047d7bdc0f3055671904d4e8bb68 Content-Type: text/plain; charset=ISO-8859-1 I was pretty underwhelmed by most of the spots. Especially the car commercials (the Mercedes one was o.k.). Most of them felt like powerpoint presentations from the marketing department. A lot of motion graphics thrown around without much substance (yes, I know, that's an ironic statement considering they are, after all, commercials). But I didn't see anything specifically that blew me away, unlike in some past years. Seems like CG is a replacement for "writing" these days. I was way more interested in the fact they were using UAV drones to capture live shots during the game. Are the cameras on those things proprietary, and developed alongside the drones? or are there drone camera manufacturers? Considering how heavy most live broadcast cameras are, that's a pretty impressive feat of miniaturization. I can't imagine those things are cheap. On Mon, Feb 4, 2013 at 11:02 AM, Jim Curtis wrote: > http://www.superbowl-commercials.org/23531.html > > I think I saw Trapcode Form being used in the Mercedes spot. > > > -- Animator & Editor www.teddygage.com Brooklyn --047d7bdc0f3055671904d4e8bb68 Content-Type: text/html; charset=ISO-8859-1 Content-Transfer-Encoding: quoted-printable I was pretty underwhelmed by most of the spots. Especially the car commerci= als (the Mercedes one was o.k.). Most of them felt like powerpoint presenta= tions from the marketing department. A lot of motion graphics thrown around= without much substance (yes, I know, that's an ironic statement consid= ering they are, after all, commercials). But I didn't see anything spec= ifically that blew me away, unlike in some past years. Seems like CG is a r= eplacement for "writing" these days.

I was way more interested in the fact they were using UAV drones to cap= ture live shots during the game. Are the cameras on those things proprietar= y, and developed alongside the drones? or are there drone camera manufactur= ers? Considering how heavy most live broadcast cameras are, that's a pr= etty impressive feat of miniaturization. I can't imagine those things a= re cheap.

On Mon, Feb 4, 2013 at 11:02 AM, Jim Curtis = <= jpcurtis@me.com> wrote:

http://www.superbowl-commercials.org= /23531.html

I think I saw Trapcode Form being used i= n the Mercedes spot.

--
Animator & Editor
www.teddygage.com
Brooklyn
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