From: Brian Maffitt <brian@totaltraining.com>
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Subject: Re: [AE] The inevitable Super-Bowl Spot discussion
Date: Mon, 4 Feb 2013 11:49:44 -0500
References: <list-4967052@media-motion.tv>
To: "After Effects Mail List" <AE-List@media-motion.tv>
In-Reply-To: <list-4967052@media-motion.tv>


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It was fun to see Shatter used in Beyonce's halftime show. :)

> I was pretty underwhelmed by most of the spots. Especially the car =
commercials (the Mercedes one was o.k.). Most of them felt like =
powerpoint presentations from the marketing department. A lot of motion =
graphics thrown around without much substance (yes, I know, that's an =
ironic statement considering they are, after all, commercials). But I =
didn't see anything specifically that blew me away, unlike in some past =
years. Seems like CG is a replacement for "writing" these days.
>=20
> I was way more interested in the fact they were using UAV drones to =
capture live shots during the game. Are the cameras on those things =
proprietary, and developed alongside the drones? or are there drone =
camera manufacturers? Considering how heavy most live broadcast cameras =
are, that's a pretty impressive feat of miniaturization. I can't imagine =
those things are cheap.
>=20
> On Mon, Feb 4, 2013 at 11:02 AM, Jim Curtis <jpcurtis@me.com> wrote:
> http://www.superbowl-commercials.org/23531.html
>=20
> I think I saw Trapcode Form being used in the Mercedes spot.
>=20
>=20
>=20
>=20
>=20
> --=20
> Animator & Editor
> www.teddygage.com
> Brooklyn


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<html><head><meta http-equiv="Content-Type" content="text/html charset=iso-8859-1"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">It was fun to see Shatter used in Beyonce's halftime show. :)<br><div><br class="Apple-interchange-newline"><blockquote type="cite">I was pretty underwhelmed by most of the spots. Especially the car commercials (the Mercedes one was o.k.). Most of them felt like powerpoint presentations from the marketing department. A lot of motion graphics thrown around without much substance (yes, I know, that's an ironic statement considering they are, after all, commercials). But I didn't see anything specifically that blew me away, unlike in some past years. Seems like CG is a replacement for "writing" these days.<br>

<br>I was way more interested in the fact they were using UAV drones to capture live shots during the game. Are the cameras on those things proprietary, and developed alongside the drones? or are there drone camera manufacturers? Considering how heavy most live broadcast cameras are, that's a pretty impressive feat of miniaturization. I can't imagine those things are cheap.<br>

<br><div class="gmail_quote">On Mon, Feb 4, 2013 at 11:02 AM, Jim Curtis <span dir="ltr">&lt;<a href="mailto:jpcurtis@me.com" target="_blank">jpcurtis@me.com</a>&gt;</span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">

<div style="word-wrap:break-word"><a href="http://www.superbowl-commercials.org/23531.html" target="_blank">http://www.superbowl-commercials.org/23531.html</a><div><br></div><div>I think I saw Trapcode Form being used in the Mercedes spot.</div>

<div><br></div><div><br></div></div>
</blockquote></div><br><br clear="all"><br>-- <br><span style="">Animator &amp; Editor</span><br style=""><span style=""><a href="http://www.teddygage.com/" target="_blank">www.teddygage.com</a></span><br style="">

<span style="">Brooklyn</span><br>
</blockquote></div><br></body></html>
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