Drones are not your everyday model airplanes. I know someone who inadvertently stumbled upon drone testing in a Calif. desert and those things can be big. Think V-2 rocket. Since they're being used more and more domestically, I'm just waiting for the inevitable "Drone crashes block party" or "Done mid-air collision with Cesna" stories. I'm sure payload weight is not a problem.
I was pretty underwhelmed by most of the spots. Especially the car commercials (the Mercedes one was o.k.). Most of them felt like powerpoint presentations from the marketing department. A lot of motion graphics thrown around without much substance (yes, I know, that's an ironic statement considering they are, after all, commercials). But I didn't see anything specifically that blew me away, unlike in some past years. Seems like CG is a replacement for "writing" these days.
I was way more interested in the fact they were using UAV drones to capture live shots during the game. Are the cameras on those things proprietary, and developed alongside the drones? or are there drone camera manufacturers? Considering how heavy most live broadcast cameras are, that's a pretty impressive feat of miniaturization. I can't imagine those things are cheap.
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Animator & Editor
www.teddygage.com
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