Return-Path: Received: from [208.97.132.202] (HELO homiemail-a3.g.dreamhost.com) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP id 4967357 for AE-List@media-motion.tv; Mon, 04 Feb 2013 21:54:37 +0100 Received: from homiemail-a3.g.dreamhost.com (localhost [127.0.0.1]) by homiemail-a3.g.dreamhost.com (Postfix) with ESMTP id E8C73284071 for ; Mon, 4 Feb 2013 13:00:27 -0800 (PST) DomainKey-Signature: a=rsa-sha1; c=nofws; d=influxx.com; h=mime-version :in-reply-to:references:content-type:message-id:from:subject :date:to; q=dns; s=influxx.com; b=EEAamMVL5LSoJXv9E34KOXVerYiYfT rKFtqtVpn3aYElYFfp/on/zrG17Ujf4C4QmxxluCN0n1BQv/HgdWNOTK3vlLOJ7U hYrRB4WAYmOqBwT0NscTD0Upc0tekYaRgh2EQpdNr/w38iM9okD7madmJnpPHX8b t3VkjcT2WXdA4= DKIM-Signature: v=1; a=rsa-sha1; c=relaxed; d=influxx.com; h= mime-version:in-reply-to:references:content-type:message-id:from :subject:date:to; s=influxx.com; bh=UCqPfgB21ebU+VHvUILfy3+IKek= ; b=gs0l3jwC73l8D71hqMkPkUnNOjuUxKPUDG1bGcwD6qDCntTZdAtYfLqk9tsl oABirz73C4X/7zcidHBwiPXxaJWiIkeZgXuKGSpB5ASvy3v042INHWibrzZ5szWu AvsEOXd7xGQ/eh/Heb5dfke1b0tklSNdttd6uM3XGLWVcI0= Received: from [192.168.1.71] (76-206-254-56.lightspeed.irvnca.sbcglobal.net [76.206.254.56]) (Authenticated sender: adam@influxx.com) by homiemail-a3.g.dreamhost.com (Postfix) with ESMTPA id BE12328406C for ; Mon, 4 Feb 2013 13:00:27 -0800 (PST) Mime-Version: 1.0 (Apple Message framework v753.1) In-Reply-To: References: Content-Type: multipart/alternative; boundary=Apple-Mail-3--547662525 Message-Id: <9239BDFB-7791-4916-A990-16D46A1D73DA@influxx.com> From: adam mercado Subject: Re: [AE] The inevitable Super-Bowl Spot discussion Date: Mon, 4 Feb 2013 13:00:26 -0800 To: "After Effects Mail List" X-Mailer: Apple Mail (2.753.1) --Apple-Mail-3--547662525 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=ISO-8859-1; delsp=yes; format=flowed I'm in agreement with Teddy. I was thoroughly underwhelmed with the =20 creativity of the commercials. The 'farmer' story had a nice =20 emotional string to it, until it turned out to be for a stupid Dodge =20 truck. The Seth Rogen and Paul Rudd Samsung spot was pretty hilarious =20= though. Other than that....meh Adam Mercado Influxx Media Production Fullerton, CA Moving Images. For Business 714=B0928=B09896 http://www.influxx.com http://www.twitter.com/influxx http://www.linkedin.com/in/influxx http://influxx.tumblr.com/archive http://www.flickr.com/photos/influxx On Feb 4, 2013, at 8:38 AM, Teddy Gage wrote: > I was pretty underwhelmed by most of the spots. Especially the car =20 > commercials (the Mercedes one was o.k.). Most of them felt like =20 > powerpoint presentations from the marketing department. A lot of =20 > motion graphics thrown around without much substance (yes, I know, =20 > that's an ironic statement considering they are, after all, =20 > commercials). But I didn't see anything specifically that blew me =20 > away, unlike in some past years. Seems like CG is a replacement for =20= > "writing" these days. > > I was way more interested in the fact they were using UAV drones to =20= > capture live shots during the game. Are the cameras on those things =20= > proprietary, and developed alongside the drones? or are there drone =20= > camera manufacturers? Considering how heavy most live broadcast =20 > cameras are, that's a pretty impressive feat of miniaturization. I =20 > can't imagine those things are cheap. > > On Mon, Feb 4, 2013 at 11:02 AM, Jim Curtis wrote: > http://www.superbowl-commercials.org/23531.html > > I think I saw Trapcode Form being used in the Mercedes spot. > > > > > > --=20 > Animator & Editor > www.teddygage.com > Brooklyn --Apple-Mail-3--547662525 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=ISO-8859-1 I'm in agreement with Teddy. I was thoroughly underwhelmed with the = creativity of the commercials. The 'farmer' story had a nice emotional = string to it, until it turned out to be for a stupid Dodge truck. The = Seth Rogen and Paul Rudd Samsung spot was pretty hilarious though. Other = than that....meh



On Feb 4, 2013, at 8:38 AM, Teddy Gage = wrote:

I was pretty underwhelmed by most of the spots. Especially = the car commercials (the Mercedes one was o.k.). Most of them felt like = powerpoint presentations from the marketing department. A lot of motion = graphics thrown around without much substance (yes, I know, that's an = ironic statement considering they are, after all, commercials). But I = didn't see anything specifically that blew me away, unlike in some past = years. Seems like CG is a replacement for "writing" these days.
=
I was way more interested in the fact they were using UAV drones to = capture live shots during the game. Are the cameras on those things = proprietary, and developed alongside the drones? or are there drone = camera manufacturers? Considering how heavy most live broadcast cameras = are, that's a pretty impressive feat of miniaturization. I can't imagine = those things are cheap.

On Mon, Feb = 4, 2013 at 11:02 AM, Jim Curtis <jpcurtis@me.com> wrote:
http://www.superbowl-commercials.org/23531.html
=
I think I saw Trapcode Form being used in the Mercedes = spot.


=



--
Animator & Editor
www.teddygage.com
Brooklyn

= --Apple-Mail-3--547662525--