I was pretty underwhelmed by most of the spots. Especially the car commercials (the Mercedes one was o.k.). Most of them felt like powerpoint presentations from the marketing department. A lot of motion graphics thrown around without much substance (yes, I know, that's an ironic statement considering they are, after all, commercials). But I didn't see anything specifically that blew me away, unlike in some past years. Seems like CG is a replacement for "writing" these days.

I was way more interested in the fact they were using UAV drones to capture live shots during the game. Are the cameras on those things proprietary, and developed alongside the drones? or are there drone camera manufacturers? Considering how heavy most live broadcast cameras are, that's a pretty impressive feat of miniaturization. I can't imagine those things are cheap.

On Mon, Feb 4, 2013 at 11:02 AM, Jim Curtis <jpcurtis@me.com> wrote:

http://www.superbowl-commercials.org/23531.html

I think I saw Trapcode Form being used in the Mercedes spot.

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