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Subject: Re: [AE] CS is DEAD
From: Dann Stubbs <dann@darkskydigital.com>
In-Reply-To: <list-5063415@media-motion.tv>
Date: Tue, 7 May 2013 11:58:21 -0400
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Message-Id: <CCAB3997-52BB-4679-8A3F-B7A9EB31B7FC@darkskydigital.com>
References: <list-5063415@media-motion.tv>
To: "After Effects Mail List" <AE-List@media-motion.tv>

someone tell me if i am wrong in my math

before i could pay $400 to upgrade my desired app of say photoshop - =
usually i could get two years before adobe released a new version (say i =
only use photoshop like probably 95% of the market)

now i have to pay $49 x12 months ($600) every year - even if all i want =
and use is photoshop?

sure it is a better value for those who need and want to use every =
single adobe app ever made - but most probably don't in the real world. =
this essentially forces all users to pay for all those other adobe apps =
they don't want and have never needed to buy. pretty shrewd really.

i see it as adobe had near complete saturation in the market with some =
segments of their apps - and the apps are so good and so complete they =
are really struggling to find worthwhile features to put in to make that =
huge market justify paying to upgrade - adobe needs that upgrade income =
to keep feeding the large beast it has become.

probably the largest saturation is photoshop and illustrator for example =
- so now they will essentially force everyone who only wants or uses =
these two apps to have all their other apps as well

so your $200 cost per year (averaged every two year upgrade) for =
photoshop now just turned into $600 per year AND if you stop paying you =
will lose access to your data in those native formats. imagine if in the =
next version of photoshop the format changes to make it not backward =
compatible (so your old photoshops not on cloud can't open this new =
improved PSD format)

as well as you don't see too far ahead if you can't see this will hurt =
every other app maker out there (business strategy) - after all if you =
just want and use photoshop but have every other adobe app on your hard =
drive as well - why would you bother to pay for any other app you may =
only occasionally need? you won't you will just use what is there even =
if you don't like it or there are better options out there (cause hey =
it's "free" and sitting on your hard drive)

this is a market share attempt both at forcing increases of revenue and =
as well to squeeze out competition - witness freehand and anyone who =
remembers and owned the original macintosh remembers the dearth of =
painting and writing apps those first handful of years - because when =
you already have macwrite and macpaint - why would you go spend money on =
another app? (this was proven true and eventually the reason apple =
stopped including the apps)

in today's world - it is near impossible to compete with the massive =
behemoths of microsoft and adobe - "real" innovation is suffering and =
app bloat is rampant. not much different then any other industry that =
becomes a massive money maker, cars, computers, etc...  now you need =
millions of dollars for lobbyists to compete in nearly any established =
industry, how do you think that affects innovation and a newcomer to =
compete in the market? - computer apps are not all that much different. =
why do you think microsoft installs it's office suite on every PC sold =
(and sells office to teachers etc for $49 it is not because they think =
teachers are underpaid - it's market saturation strategy)

also this whole "cloud" thing is very flexible - like once adobe finds =
90% of it's user base transitioned (via no other option) on "cloud" =
there is not much to stop that $49 monthly fee from going to $249 per =
month, though it will probably go up in smaller steps, $79, $99, $129 =
etc - this is like printing money at that point - need to increase =
revenues to get that fat bonus? let's up the monthly "cloud" price - =
after all the "users" will HAVE to pay it now or their apps go poof and =
they loose access to all their data/files (insert evil laugh "moo hoo =
haa haa" here)

look at all these ISP's that use loss leader "sale" prices like that to =
get you on broadband (low starter prices good for 12 months and then =
oops they go up usually double or more)  or guess what? oops again -  =
you app is disconnected and you are out of luck.

in a recent "future feature" survey that was sent to me by a different =
company i was reading the "fine print" and it said that by agreeing to =
take the survey you agree to their terms and included in the many =
clauses was any public negative comments about their app means they =
reserve the right to deactivate your copy of the app... yeah i deleted =
the survey... i'm not giving up my rights (what little are left) that =
easily...

just keep in mind that a corporations interest is in making more money =
and bonus' the corporation - nothing to do with making the users life =
better or easier

on the bright side - most of these world domination attempts usually =
backfire and it will hopefully spurn a new wave of apps by small =
developers that will leap a generation ahead in features and thinking. =
though it may be a frustrating few years during that future transition =
for most of us.

have a great day

dann


___________________________________________________________________

Dann Stubbs  -  dann@darkskydigital.com
Dark Sky Digital -  http://www.darkskydigital.com

http://www.RenderKing.com  Value Priced C4D, VRAY Render Farm
___________________________________________________________________


On May 7, 2013, at 11:13 AM, Dan Spiess wrote:

>=20
> Overall, it adds to the cost of our doing business, and that means =
money out of my pocket, without anything in return.
>=20
> How can I support that?
>=20
> Dan Spiess
> Digital Lighthouse Productions
>=20
> +---End of message---+
> To unsubscribe send any message to <ae-list-off@media-motion.tv>
>=20