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Date: Tue, 07 May 2013 15:03:32 -0700
Subject: Re: [AE] CS is DEAD
From: Steve Forde <steve.forde@gmail.com>
To: After Effects Mail List <AE-List@media-motion.tv>
Message-ID: <CDAEC632.49A3C%steve.forde@gmail.com>
Thread-Topic: [AE] CS is DEAD
In-Reply-To: <list-5063830@media-motion.tv>
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Totally respect your opinion.  I will also acknowledge that I can't commit
to anything frankly when comes to what we are going to do downstream.
What I can say though is - I work on business models as much as I work on
the product (the 2 go hand in hand).

I can state that major price hikes to the entry of a subscription are
completely counter intuitive.  To your point, sometimes there are slight
increases due to cost of delivery etc.  To be clear - it is the
shareholder demand of growth why AT&T and Verizon have not raised their
prices.

Again - I understand what you are saying and can't commit to the future
obviously (that is beyond my pay grade). But when looking at our model and
where we want to go with it - I don't believe price hikes to be in our
best interest to be frank.

S.

On 5/7/13 2:50 PM, "Dann Stubbs" <dann@darkskydigital.com> wrote:

>hi steve
>
>since i made comment on concern over future price increases  as my
>"theory" i am glad to see your reply
>
>but i will save your email as well, and we'll see what happens i guess...
>because as far as i can tell - there is no real basis behind saying it
>won't go up and calling it FUD - product manager or not, i don't think
>that tier makes the pricing decisions, in fact it's probably more of a
>committee and we all know how rational those are right? adobe has stock,
>they have shareholders, and that means profits, increases in profits or
>bad projections for the shareholders.
>
>the reason ATT and Verizon etc have not raised their prices it they can't
>because of competition - something that adobe it quite lacking at the
>moment from my perspective.
>
>adobe and others like microsoft are essentially killing (often via buying
>up their competition) of course there is always the chance they won't,
>and sure it may not, but if they won't have adobe put a statement on the
>price will NOT go up. of course they won't do that... but things are
>getting more expensive, insurance for employees, electricity, food,
>catering, executive compensation does have a habit of going up and not
>staying the same etc... money, money, money... there is a finite market
>for every product - even adobe apps.
>
>if they don't raise prices then good for us the consumer! yay! i will
>rejoice along with all the others, but until then someone being concerned
>and expressing valid concerns about future price increases once they are
>"locked on board" is as viable an opinion to me as someone else saying
>that there will NOT be price increases "just because"
>
>have a great evening,
>
>dann
>___________________________________________________________________
>
>Dann Stubbs  -  dann@darkskydigital.com
>Dark Sky Digital -  http://www.darkskydigital.com
>
>http://www.RenderKing.com  Value Priced C4D, VRAY Render Farm
>___________________________________________________________________
>
>
>
>On May 7, 2013, at 5:12 PM, Steve Forde wrote:
>
>> I want to respond to this directly as I have seen a lot of this FUD
>>(Fear,
>> Uncertainty and Doubt). Frankly, this is nothing but idle fear
>>mongering.
>> 
>> A subscription model has zero incentive to jack prices over time as it
>> then introduces a strong barrier to entry for new customers.  If you
>>live
>> in the US - go to a Verizon or AT&T store - and see if you think entry
>> prices have gone up over the last 10 years.  They haven't.
>> 
>> Sure there's been say new services or devices that cost extra - but the
>> base cost of the platform in fact usually goes down - NOT up.
>> 
>> As for what we at Adobe have in store downstream, I can't comment - but
>>I
>> will state that we are highly motivated to provide value via Creative
>> Cloud, hence the many promotions with discounts we run as incentive to
>> join it.
>> 
>> S.
>> 
>> On 5/7/13 8:58 AM, "Dann Stubbs" <dann@darkskydigital.com> wrote:
>> 
>>> also this whole "cloud" thing is very flexible - like once adobe finds
>>> 90% of it's user base transitioned (via no other option) on "cloud"
>>>there
>>> is not much to stop that $49 monthly fee from going to $249 per month,
>>> though it will probably go up in smaller steps, $79, $99, $129 etc -
>>>this
>>> is like printing money at that point - need to increase revenues to get
>>> that fat bonus? let's up the monthly "cloud" price - after all the
>>> "users" will HAVE to pay it now or their apps go poof and they loose
>>> access to all their data/files (insert evil laugh "moo hoo haa haa"
>>>here)
>> 
>> 
>> 
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>> 
>
>
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