Return-Path: Received: from mail-qc0-f176.google.com ([209.85.216.176] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP-TLS id 5186339 for AE-List@media-motion.tv; Fri, 23 Aug 2013 19:56:58 +0200 Received: by mail-qc0-f176.google.com with SMTP id u12so508409qcx.35 for ; Fri, 23 Aug 2013 11:09:12 -0700 (PDT) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=20120113; h=mime-version:in-reply-to:references:date:message-id:subject:from:to :content-type; bh=n9KUxeoDoilZc/d6H7K3DAMZ1AdPfQ/We19liFQIjUM=; b=PD3I/YRUGm8LBpUzYdY1x2/ceHB3e4eIk0r6pr/7jqU0p4m+2V7SZh4McuWVfHbSZK s8FivSt8dQ+KAa+1j2G1NXlD2EnOSTWbeyvxNT7U87bgAMbJVuZ7vzfKkdP9sxz7RA92 je9CFSPmum2RWyRZGI0Bcllpd1KPqWlHN6Zv1Jg7+NRVJsiD2E+hD7NadFuz4GM4CR/z yv4QqFfQg1ZhvOA0bU1a4r7e0BLAFr3o4eeWMG5favhR7TQJ6qb6K0kTUuZK18dhE8vf cS9KxO0MknSxbrqYR/zucjzX1LjacSw4Drxzb456ko7LKE5l1ExCDfH13b6rVF6/I6jY w3GA== MIME-Version: 1.0 X-Received: by 10.49.35.51 with SMTP id e19mr1322506qej.16.1377281351984; Fri, 23 Aug 2013 11:09:11 -0700 (PDT) Received: by 10.229.234.70 with HTTP; Fri, 23 Aug 2013 11:09:11 -0700 (PDT) Received: by 10.229.234.70 with HTTP; Fri, 23 Aug 2013 11:09:11 -0700 (PDT) In-Reply-To: References: Date: Fri, 23 Aug 2013 14:09:11 -0400 Message-ID: Subject: Re: [AE] USA and the emerging 'Software Piracy Gap'!! From: Greg Balint To: After Effects Mail List Content-Type: multipart/alternative; boundary=047d7b5d533abdae5b04e4a14d15 --047d7b5d533abdae5b04e4a14d15 Content-Type: text/plain; charset=ISO-8859-1 Agreed, and i also would never advocate piracy in any form. Problem is, in the area of piracy, if the encryption or locking mechanism is really hard, that just clamors for more attention. If it's a really sought after piece of software, the person byspassing the security measures gets a ton of clout and praise. Therefore giving people more drive to do so. I have to say that I think Adobe's method of business with creative cloud is the best idea so far. Make the purchase price of your product more attainable at a longer stretch profit and more people will be inclined to purchase. Most people would say that they pirate because the cost of admission is too much. Look at Netflix or Spotify for example. People would pirate movies and music all the time before these services existed, because having a large collection costs a lot.But because they offer a great product that is hassle free with no chains attached, more people find it to be easier to just pony up $10/month for the streaming service. Yes, you don't own the movie or music track, but the exchange is that its always available to you anyway as long as you are a paid subscriber. I know there's probably not a study to back it up, but I would love to see some numbers as to how many people are now paying Adobe customers that once pirated the software. I'm willing to bet having that low monthly price vs. The high one-time perpetual license price got a lot of budget conscious users interested and converted to paying customers. I wish other software companies would take a look at this model. Especially plugin devs. ///Greg Balint //Art Director / Motion Graphics Designer /321.514.4839 delRAZOR.com/ On Aug 23, 2013 1:52 PM, "Teddy Gage" wrote: > Jeff, just to play the devil's advocate here, and I DO NOT support piracy > in any way, shape or form, it is especially criminal at large places that > can afford it and choose to steal to help their bottom line, but doesnt the > responsibility to protect the software lie with the developer? Hear me out. > If you have a $2,000 bike wouldnt you put a lock on it when you go inside? > Sure, theres no lock in the world that is 100% theft proof, but there are > locks that are extremely difficult to break and will reasonably protect > your investment. My tech knowledge of these things are pretty low, but if > your software is so good everyone wants to steal it, maybe look into > hardware dongles, better encryption, etc? If it is too hard to crack people > will just give up and buy it? Right? Maybe? > > On Friday, August 23, 2013, Jeff Krebs wrote: > >> hmm we see number 10 as are biggest issue. 1 or 2 major studios per day >> are reported to us. >> This is not an individual trying out some software - These hundreds of >> licenses per studio per day. >> >> >> > > -- > Animator & Editor > www.teddygage.com > Brooklyn > > --047d7b5d533abdae5b04e4a14d15 Content-Type: text/html; charset=ISO-8859-1 Content-Transfer-Encoding: quoted-printable

Agreed, and i also would never advocate piracy in any form. =

Problem is, in the area of piracy, if the encryption or lock= ing mechanism is really hard, that just clamors for more attention. If it&#= 39;s a really sought after piece of software, the person byspassing the sec= urity measures gets a ton of clout and praise. Therefore giving people more= drive to do so.

I have to say that I think Adobe's method of business wi= th creative cloud is the best idea so far. Make the purchase price of your = product more attainable at a longer stretch profit and more people will be = inclined to purchase. Most people would say that they pirate because the co= st of admission is too much. Look at Netflix or Spotify for example. People= would pirate movies and music all the time before these services existed, = because having a large collection costs a lot.But because they offer a grea= t product that is hassle free with no chains attached, more people find it = to be easier to just pony up $10/month for the streaming service. Yes, you = don't own the movie or music track, but the exchange is that its always= available to you anyway as long as you are a paid subscriber.

I know there's probably not a study to back it up, but I= would love to see some numbers as to how many people are now paying Adobe = customers that once pirated the software. I'm willing to bet having tha= t low monthly price vs. The high one-time perpetual license price got a lot= of budget conscious users interested and converted to paying customers.

I wish other software companies would take a look at this mo= del. Especially plugin devs.

///Greg Balint
//Art Director / Motion Graphics Designer
/321.514.4839
delRAZOR.com/
=A0=A0=A0

On Aug 23, 2013 1:52 PM, "Teddy Gage" = <teddygage@gmail.com> wrot= e:
Jeff, just to play the devil's advocate here, and I DO NOT support pira= cy in any way, shape or form, it is especially criminal at large places tha= t can afford it and choose to steal to help their bottom line, but doesnt t= he responsibility to protect the software=A0lie with the developer? Hear me= out. If you have a $2,000 bike wouldnt you put a lock on it when you go in= side? Sure, theres no lock in the world that is=A0100% theft proof, but the= re are locks that are extremely=A0difficult to break and will reasonably pr= otect your investment. My tech knowledge of these things are pretty low, bu= t if your software is so good everyone wants to steal it, maybe look into h= ardware dongles, better encryption, etc? If it is too hard to crack people = will just give up and buy it? Right? Maybe?=A0

On Friday, August 23, 2013, Jeff Krebs wrote:
hmm we see number 10 as are biggest issue. 1 or = 2 major studios per day are reported to us.
This is not an individual trying out some software - These hundreds of lice= nses per studio per day.




--
Animator & Editor
www.t= eddygage.com
Brooklyn

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