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| On Aug 23, 2013, at 11:50 AM, Jim Tierney wrote: > >> I have to say that I think Adobe's method of business with creative cloud is the best idea so far. Make the purchase price of your product more attainable at a longer stretch profit and more people will be inclined to purchase. > Given that they’re giving away a year of CC to people that attend certain conferences, I have doubts that this is currently working out great for them. There are also a significant number of users that are REALLY hostile to the idea, since for some users the CC is a significant price increase. It is definitely not cheaper for people that only upgrade every three versions. Pissing off your existing customers is a questionable strategy. Long term it’ll probably work out for them, but right now, who knows. I'm finding that most folks I talk to just shrug their shoulders and say they will probably have to go to CC at some point. Considering that most of the editors I know are still using FCP7 for a lot of what they do that point in time could be a long way off. In the long term CC appears to be an opening for other software developers. Competition will be a good thing for all of us. For myself the only CC app I might need in the next year or two is After Effects; though I am fine with AE CS6 for now. The biggest issue for Adobe that I can see is their educational CC group pricing. I am going to be teaching career and technical education classes in Graphic Design and Video Production at our local high school and they cannot afford Adobe CC educational pricing in any of its forms. So we will be teaching FCPX/Motion instead of Premiere/After Effects. We are still on Adobe CS2 (running on Windows 7 in BootCamp because it does not run on OSX 7 and to be compatible with a Roland Vinyl Cutter) and Photoshop Elements 6. We are not alone by any means. If Adobe gets realistic with their educational group pricing, I'll even teach Premiere instead of FCPX. ;-) James |
