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On Aug 24, 2013, at 4:17 PM, Steve Oakley wrote:
> On Aug 24, 2013, at 4:51 PM, James Culbertson <albion@speakeasy.net> wrote:
>
>> On Aug 23, 2013, at 11:50 AM, Jim Tierney wrote:
>>
>>>>> I have to say that I think Adobe's method of business with creative cloud is the best idea so far. Make the purchase price of your product more attainable at a longer stretch profit and more people will be inclined to purchase.
>>
>> The biggest issue for Adobe that I can see is their educational CC group pricing. I am going to be teaching career and technical education classes in Graphic Design and Video Production at our local high school and they cannot afford Adobe CC educational pricing in any of its forms. So we will be teaching FCPX/Motion instead of Premiere/After Effects. We are still on Adobe CS2 (running on Windows 7 in BootCamp because it does not run on OSX 7 and to be compatible with a Roland Vinyl Cutter) and Photoshop Elements 6. We are not alone by any means.
>
> you know the entire point of CC is that everyone stays current, and gets more frequent updates. the entire we're on CS2/3/4 goes out the window and everyone is on CC now. in fact I think its a very serious disservice to the students to be teaching them FCP X / Motion as the primary apps because they just don't have market share. you'd be better off using FCP7 because that resembles most other NLE's. I suppose whats worse is that the students may well have adobe CC on their own laptops. I've seen that a lot. you know those kids are paying perfectly good money to learn whats current and relevant and not be using apps that are 6 or 7 years old. why not simply require the students to have their own machine with CC ? its quite common these days, not different than buying books for a class.
Steve, just a reminder that I am talking about high school and not college level courses. You do know the current state of educational funding in America I assume?
Where do you live? Perhaps by the time students get to college (at least those who can afford college) they can afford text books or a laptop (or at least go into debt to acquire them). But to assume that most high school kids/families can afford laptops and software isn't realistic around most of the country... I would even say that such an assumption was laughable if the level of poverty wasn't such a depressing state of affairs.
To give you some perspective, there is a $10 required fee for the CTE classes (don't ask me why this particular amount), and there is a hardship waiver available for the families who cannot afford it. As another example, the last couple of years we have had to raise $350,000 - $500,000 from our local community just to prevent riffs of essential teachers.
Over the years, I've occasionally taught Premiere, FCP legacy, and FCPX, and around here at least, FCPX is currently what most youth have on their Macs (almost all the subset of students I have encountered with computers have macs). In my experience, FCPX is also by far the fastest way to teach basic editing software techniques and get on to the task of teaching more intangible editing aesthetics, rhythm and pacing. I've not figured out why yet. Youth these days were born into today's exploding visual literacies and don't appear to have problems for the most part moving between diverse editing platforms. In any case, I am interested in teaching what one can do with the tools more than just focussing on the tools themselves, to that end I will do what I have to with the tools I have; at the very least I want awaken students to career possibilities and perhaps a budding passion in some.
Of course, if you want to make a (yearly) charitable donation to help our school district upgrade to the latest Adobe software I can put you in touch with the proper folks... Seriously. ;-) From my estimates we would need about $2500-$3000/year to do CC at the high school. We could perhaps afford that every 3-4 of years, but not every year.
James
ps, I don't think you can say any editing application has an upper hand in market share at the moment... perhaps FCP7 still?
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