Mailing List AE-List@media-motion.tv ? Message #50848
From: Steve Oakley <steveo@practicali.com>
Subject: Re: [AE] posting 720 v. 1080
Date: Wed, 18 Sep 2013 22:12:07 -0500
To: After Effects Mail List <AE-List@media-motion.tv>
for several years I was all 720 mostly because thats what my camera shot, as did cameras like HVX-200. then I started getting more 1080 from my own shoots and external footage coming in. 

on a G5 it ate 720 pretty easily, about as well as SD but kinda choked on 1080.

enter 8 core intel boxes which handle 1080 just fine. I see no significant difference between handling 720 vs 1080 at any real level on this hardware, unless you might be talking 10bit uncompressed... but who does that any more ? there are decent codecs to choose from, even if they aren't cross platform as we'd like, you can still work within your own ecosystem one way or the other ok.

I see no additional expense to 1080 vs 720 at all outside of perhaps a little more drive space which is simply trivial in the big scheme of things.

one reason I did 720 for a long time was simply that most TV sets where of the 1280 and 1366 variety and simply didn't show full res 1080. that changed about 5 years ago. Now I couldn't imagine doing 720 for deliverables. I will on some occasions use 720 from old projects. Using PP's CUDA scaling in RT its ok, although I probably notice the cameras are a bit noisy compared to what we now have to shoot with, even dslr's.

the reality is that youtube will take 4K. 1080 is 1:1 pixels on most people's screens these days. iMac 27" ? most consumer sets are a true 1920X1080 these days being fed from Roku, ATV, computer or cable box. 

I really find no really go reason to produce 720 content anymore, especially as we look at 4K shooting & post to deliver 2K / 1080 for now, and 4K in the near term future of say, 5 years.

S

On Sep 18, 2013, at 9:08 PM, Jim Curtis <jpcurtis@me.com> wrote:

Questions are OK.

I do 720 for YouTube, because that's what some clients want.

Onto the broadcast questions…

Shoots are mostly 1080 (XDCAM HD), 2K and 4K (Alexa/KiPro).  Some are P2, which is 960 x 720, squished.  
Might have to blow up SD (BSP or DigiBeta to ProRes, most likely) from time to time.

Client is small agency, and wants me to choose.  They'll pay for 1080, but I need to justify it.  That's why I'm concerned over this idea of 2% better quality for 35% more expense.

Here's something else: If I do the MPEG2 encoding (I do, because it's faster for me to encode, and upload and MPEG2 than it is for me to upload ProRes422 or DNxHD, which they'll accept), the bit rate they spec is 45 Mbps-constant.  

So, a 1080 encode should look worse than a 720 encoded at the same bit rate.

Maybe that answers my own question.  I calculate that by the time I encode, the difference in a 1080 will be more than 2% better.

Does that sound right?



On Sep 18, 2013, at 8:50 PM, David Baud <david.baud@gmail.com> wrote:

I am assuming the video source is 1080, if any?
First question I will ask is where will you show that spot?

. TV broadcast : 1080 even so some broadcaster might air in 720. Gives you more option later
. Internet : 720. Why bother? :-)

I would also take into account the life span of that particular spot, and trying to keep all your options open for later. Unless money is no issue :-)

Sorry more questions, than answers.

David Baud
K O S M O S     P R O D U C T i O N S
david@kosmos-productions.com
On Sep 18, 2013, at 17:59 , Jim Curtis <jpcurtis@me.com> wrote:
If your client let you make the choice between delivering your spots in 720 or 1080, and they were 30% editing in Pr CC w/CUDA, and 70% moGFX and color-correcting and finishing in Ae, which would you choose, and why?



 
Subscribe (FEED) Subscribe (DIGEST) Subscribe (INDEX) Unsubscribe Mail to ListMaster