User-Agent: Microsoft-Entourage/11.4.0.080122
Date: Wed, 23 Oct 2013 17:15:58 -0700
Subject: Re: [AE] 29.97 versus 23.976 for corporate?
From: Lachlan Westfall <lachlan@quietearth.net>
To: After Effects Mail List <AE-List@media-motion.tv>
Message-ID: <CE8DB4CE.1DC3D%lachlan@quietearth.net>
Thread-Topic: [AE] 29.97 versus 23.976 for corporate?
Thread-Index: Ac7QTjZ1dQcPRDxBEeO9zAAfWzIHkA==
In-Reply-To: <list-5263016@media-motion.tv>
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I agree with the folks who MUCH prefer 23.976 when they have to integrate 3D
renders. I will say nearly anything to convince a client that "24 just LOOKS
better" (giggle).

That said...  I just finished a TNT series where all assets were requested
to be 23.976. And I didn't even lobby for that.

... For what it's worth...

-Lachlan Westfall
Quiet Earth Design

On 10/23/13 3:03 PM, "James Culbertson" <albion@speakeasy.net> wrote:

> I work for one company that has always done its corporate work (primarily for
> the web) at 29.97 progressive. They have just brought in a new DP who is
> religious about using 23.976. I'm not that attached one way or the other
> except that I find that certain kinds of motion graphics (particularly text)
> look smoother at 29.97. I'm curious what others standardize on in the
> corporate sphere when going to the web?
> 
> I've always found the notion of using 23.976 for "filmic" effect overrated
> outside of feature narrative/documentary sphere when compared to DOF, color,
> and things like story. Particularly when most consumers don't notice the
> difference in my experience.
> 
> Thoughts?
> 
> James
> 
> 
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