It's custom.. lots of separate simple shape comps built up then animated.  no plexus except for MAYBE the part with the "thousand no's for every yes" but that's pretty bare minimum usage. Could also have just been a 3d program with matte renders. 

It's funny, I've had 2 clients reference this when in break-out meetings talking about the style they want for their project.

I wouldn't outright mimic it, but try your own thing on black and white with minimal lines and dots, etc.. should be fun!

On a side note.. I wasn't too enthused by this piece when I saw it.. I mean, the work is nice and it's minimal, it just feels like it was supposed to build up better and it never really impacts me the way I expect it to.

It was designed by Buck (www.buck.tv)  They've got a TON of awesome work on their site.

On Fri, Nov 8, 2013 at 12:44 AM, Rob Birnholz <absolutemotion@birnholz.com> wrote:

I may have to create a piece similar to this one from apple. I have no experience with Plexus, but I'm wondering if that's what was used in the following. It also looks like possibly some newton (if this was all AE), as well as a script I recognize but can't put my finger on. Other effects are easier to identify.

Anyone care to comment what they think went into this animation?

http://www.apple.com/designed-by-apple/

Thanks,

Rob Birnholz

Absolute Motion Graphics, Inc. 

Longwood, Florida

www.absolutemotiongraphics.com

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///Greg Balint
//Art Director / Motion Graphics Designer
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