Return-Path: Received: from [17.172.204.239] (HELO st11p01mm-asmtp001.mac.com) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP id 5320617 for AE-List@media-motion.tv; Wed, 18 Dec 2013 06:25:13 +0100 Received: from [10.0.1.7] ([172.251.37.235]) by st11p01mm-asmtp001.mac.com (Oracle Communications Messaging Server 7u4-27.08(7.0.4.27.7) 64bit (built Aug 22 2013)) with ESMTPSA id <0MXZ00DV5LUICH30@st11p01mm-asmtp001.mac.com> for AE-List@media-motion.tv; Wed, 18 Dec 2013 05:27:56 +0000 (GMT) X-Proofpoint-Virus-Version: vendor=fsecure engine=2.50.10432:5.11.87,1.0.14,0.0.0000 definitions=2013-12-18_03:2013-12-17,2013-12-18,1970-01-01 signatures=0 X-Proofpoint-Spam-Details: rule=notspam policy=default score=0 spamscore=0 suspectscore=0 phishscore=0 adultscore=0 bulkscore=0 classifier=spam adjust=0 reason=mlx scancount=1 engine=7.0.1-1308280000 definitions=main-1312170264 From: Gary Reisman Content-type: multipart/alternative; boundary="Apple-Mail=_0215E50A-E58E-43E0-BBD9-25D1AB7E266E" Message-id: <3FC9EE88-7D12-467C-9343-8F4496FEC8AE@mac.com> MIME-version: 1.0 (Mac OS X Mail 7.0 \(1822\)) Subject: Re: [AE] When time for 4K TV/video Date: Tue, 17 Dec 2013 21:27:55 -0800 References: To: After Effects Mail List In-reply-to: X-Mailer: Apple Mail (2.1822) --Apple-Mail=_0215E50A-E58E-43E0-BBD9-25D1AB7E266E Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=windows-1252 I see 4k as being a great format for Digital Cinema and high end Home = Theater, where I think it will dominate, but that's about it. - as those = are the two areas that will truly benefit from such a high quality = picture. Otherwise, my guess would be "It aint gunna happen anytime soon", and = even that might be generous. (as opposed to "it aint ever gunna happen") Not that I don't want to see it happening, but I just don't see a = market for it - consumers aren't clamoring for higher than HD TV. hell, 3d movies are huge now, but even that doesn't seem to be taking = of too well i the home (ESPN is shutting down it's 3d sports network, = not enough viewers wanted it). If there's a 4k television that cost $1500, next to a 1080p selling for = $999, consumers will always go for the cheaper set unless they can be = sold on the benefits (didn't quite work for Beta vs VHS) But heck, perhaps over many many years, the price of 4k TV's will be = reasonable, and 4k movies will be available (on BluRay?) or relatively = easy to download. But Broadcasters and TV stations will not want to replace their gear = (which was aHUGE when they went digital 10 years ago, which they were = forced to do by the Govt as well! that won't happen with 4k) and you can bet on it that DirecTV and Dish have no desire to launch = new Satellites and upgrade home receivers anytime soon. Cable networks won't want to switch either (except for Time Warner = Cable I imagine, bastards might really want an excuse to make users pay = $60++ for "extreme" internet!@# )) Higher than MP3 quality audio has been available, but that's never taken = off either, users are content with moderately compressed MP3's over = DVD-Audio (remember when that was brought out?) When was the last time any of you watched a show on ABC, Fox, .or a game = on ESPN or FoxSports and complained that it wasn't as sharp because it = was only 720p, .. compared to 1080 that has 50% more pixels? that's where we're at right now, everyone is peach happy with 1080p = just as they are with the music on their iPods and iTunes. I've only got a 106" projection screen at my home, and while i'm sure a = 4k picture would look insane - the picture I have now is superb and = looks about as good as a real movie theater (from a 4 year old $2,000 = Panasonic AE3000) I'm def not too up to speed on all that's going on with 4k technology, = but I'm just not drooling over it nearly as much as I was when HDTV = became available, when I eagerly spent $4k+ on a rear CRT projection 65" = that was barely over 720p in resolution!@# (can't even give those away) -Gary On Dec 16, 2013, at 4:28 AM, Anders Sundstedt = wrote: > Hi, > =20 > I am curious to know when you think 4K TV will become popular and = when/what channels and what TV boxes will actually start broadcasting = 4K. > =20 > I am also curious on how you would buy a 4K film, what home use = formats and players would support this at the moment if any? > =20 > Same with internet/YouTube, when do you think something better than = 1080p will be an option? > =20 > I have two reasons for asking this: 1) When is it time to consider = making my animations in 4K, 2) when would it be any idea to upgrade my = TV from a 1080p to a 4K tv. > =20 > Thanks > =20 > Anders Sundstedt > http://sundstedt.co.uk --Apple-Mail=_0215E50A-E58E-43E0-BBD9-25D1AB7E266E Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=windows-1252 I see 4k as being a great format = for Digital Cinema and high end Home Theater, where I think it will = dominate, but that's about it. - as those are the two areas that will = truly benefit from such a high quality = picture.

Otherwise, my guess would be "It aint gunna = happen anytime soon", and even that might be generous. (as opposed to = "it aint ever gunna happen")

Not that I don't = want to see it happening,  but I just don't see a market for it - =  consumers aren't clamoring for higher than HD TV.
hell, = 3d movies are huge now,  but even that doesn't seem to be taking of = too well i the home  (ESPN is shutting down it's 3d sports network, = not enough viewers wanted it).

If there's a 4k = television that cost $1500,  next to a 1080p selling for $999, =  consumers will always go for the cheaper set unless they can be = sold on the benefits (didn't quite work for Beta vs VHS)
But = heck, perhaps over many many years, the price of 4k TV's will be = reasonable, and 4k movies will be available (on BluRay?) or relatively = easy to download.

But Broadcasters and TV = stations will not want to replace their gear (which was aHUGE when they = went digital 10 years ago, which they were forced to do by the Govt as = well! that won't happen with 4k)
 and you can bet on it = that DirecTV and Dish have no desire to launch new Satellites and = upgrade home receivers anytime soon.
Cable networks won't want = to switch either  (except for Time Warner Cable I imagine, =  bastards might really want an excuse to make users pay $60++ for = "extreme" internet!@# ))

Higher than MP3 = quality audio has been available, but that's never taken off either, = users are content with moderately compressed MP3's over DVD-Audio = (remember when that was brought out?)

When was = the last time any of you watched a show on ABC, Fox, .or a game on ESPN = or FoxSports and complained that it wasn't as sharp because it was only = 720p,  .. compared to 1080 that has 50% more = pixels?
that's where we're at right now,  everyone is = peach happy with 1080p just as they are with the music on their iPods = and iTunes.

I've only got a 106" projection = screen at my home, and while i'm sure a 4k picture would look insane - =  the picture I have now is superb and looks about as good as a real = movie theater  (from a 4 year old $2,000  Panasonic = AE3000)

I'm def not too up to speed on all = that's going on with 4k technology,  but I'm just not drooling over = it nearly as much as I was when HDTV became available, when I eagerly = spent $4k+ on a rear CRT projection 65" that was barely over 720p in = resolution!@#
(can't even give those = away)

-Gary


On Dec 16, 2013, at 4:28 AM, Anders Sundstedt <sundstedt@hotmail.com> = wrote:

Hi,
 
I am = curious to know when you think 4K TV will become popular and when/what = channels and what TV boxes will actually start broadcasting = 4K.
 
I am also curious on how you would buy a = 4K film, what home use formats and players would support this at the = moment if any?
 
Same with internet/YouTube, = when do you think something better than 1080p will be an = option?
 
I have two reasons for asking this: = 1) When is it time to consider making my animations in 4K, 2) when would = it be any idea to upgrade my TV from a 1080p to a 4K = tv.
 
Thanks
 
Anders = Sundstedt
= --Apple-Mail=_0215E50A-E58E-43E0-BBD9-25D1AB7E266E--