Mailing List AE-List@media-motion.tv ? Message #52184
From: Todd Kopriva <kopriva@adobe.com>
Subject: RE: [AE] guessing game: What's the top-requested feature for After Effects in 2013?
Date: Fri, 20 Dec 2013 22:44:49 +0000
To: After Effects Mail List <AE-List@media-motion.tv>

Yeah, I’m not defending the overhype.

 

On the plus side, I hope that you’ve noticed that the less-informed messaging has been diminished this year, at least regarding After Effects. Those of us close to the application are getting more say in how things are marketed, et cetera.

 

 

 

From: After Effects Mail List [mailto:AE-List@media-motion.tv] On Behalf Of Jim Curtis

 

That's interesting background, but I seem to recall that the plug was hyped as a major new feature to whatever version it was first introduced.  Ray Tracing is in the same Hall of Shame.  You guys may be learning a lot from your introduction and development, which may lead to great things later on, but on the customer side, I'll speak for myself, I'm a bit underwhelmed by the hype, not the developmental effort.  Maybe I wouldn't react this way if you'd just slip those new things in without selling them as must-have new features.  That's all I'm saying.  Don't get me wrong, I love what you all are doing.

 

On Dec 20, 2013, at 4:10 PM, Todd Kopriva <kopriva@adobe.com> wrote:



Criticism of that effect from a purely creative perspective misses an important point: It was created to be our first experiment doing image-processing effects taking heavy advantage of the GPU. That effect was an incredibly valuable piece of work for us to do because it showed us what works (and doesn’t work) when using OpenGL for a certain class of image processing. Even if we hadn’t released that effect to the public, we still would have created it for that important testing/experimentation purpose.

 

From: After Effects Mail List [mailto:AE-List@media-motion.tv] On Behalf Of Jim Curtis

 

Like the highly touted Cartoon plug?

 

Yeah, that really rocked my world.

 

I haven't used it even once.

 

 
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