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In-Reply-To: <list-5344471@media-motion.tv>
References: <list-5344471@media-motion.tv>
From: Robert Kjettrup <robert@stvmayday.dk>
Date: Sun, 12 Jan 2014 18:50:26 +0100
Message-ID: <CAFu=taaEjdzW1c=wfkZh5D7j0x6kZxXakp7E6x5QmirVeLz_4g@mail.gmail.com>
Subject: Re: [AE] a very important question for every After Effects user
To: After Effects Mail List <AE-List@media-motion.tv>
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> > If a design isn't great is isn't because the computer was too slow, or
didn't have enough ram, or the designer didn't own the right plug in.
>
> How would we know? Production houses don't normally talk about the budget
and scheduling for projects cuz that's proprietary info.
> I've seen good ideas fail because of poor execution. If production
doesn't have the resources to carry out a brilliant idea, it's not going to
work.
>
> I think a lot of design is trial and error. It's experimenting. What
happens if I do this? What if I do this? When a tool is slow, it limits the
> number of iterations you can go through before your deadline.
>
> I wouldn't ever say that a bad designer can produce good work given
sufficient tools and a burly workstation, but a the lack of those same
> things can certainly hinder a good designer. Unless all your clients are
into swiss minimalism, I think speed is a big deal.
>
> Also. Working with a slow tool just isn't fun.

Very well said.

I would love if in about a year that a new major AE release was announced
at NAB 2015 and the one point of the what's new list was: Its faster!!! :-D

Although in my mind faster also means workflow/UI optimizations.


- Robert

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<div dir=3D"ltr"><div class=3D"gmail_extra"><div class=3D"gmail_quote"><div=
>=A0</div><div>&gt;=A0<span style=3D"color:rgb(80,0,80)">&gt; If a design i=
sn&#39;t great is isn&#39;t because the computer was too slow, or didn&#39;=
t have enough ram, or the designer didn&#39;t own the right plug in. =A0</s=
pan></div>

<div>&gt;</div><div>&gt; How would we know? Production houses don&#39;t nor=
mally talk about the budget and scheduling for projects cuz that&#39;s prop=
rietary info.=A0</div><div>&gt; I&#39;ve seen good ideas fail because of po=
or execution. If production doesn&#39;t have the resources to carry out a b=
rilliant idea, it&#39;s not going to work.</div>

<div>&gt;</div><div>&gt; I think a lot of design is trial and error. It&#39=
;s experimenting. What happens if I do this? What if I do this? When a tool=
 is slow, it limits the=A0</div><div>&gt; number of iterations you can go t=
hrough before your deadline.</div>

<div>&gt;</div><div>&gt; I wouldn&#39;t ever say that a bad designer can pr=
oduce good work given sufficient tools and a burly workstation, but a the l=
ack of those same=A0</div><div>&gt; things can certainly hinder a good desi=
gner. Unless all your clients are into swiss minimalism, I think speed is a=
 big deal.</div>

<div>&gt;</div><div>&gt; Also. Working with a slow tool just isn&#39;t fun.=
</div><div><br></div><div>Very well said.</div><div><br></div><div>I would =
love if in about a year that a new major AE release was announced at NAB 20=
15 and the one point of the what&#39;s new list was: Its faster!!! :-D</div=
>

<div><br></div><div>Although in my mind faster also means workflow/UI optim=
izations.</div><div><br></div><div><br></div><div>- Robert</div><div><br></=
div></div><br></div></div>

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