Return-Path: Received: from atl4mhob16.myregisteredsite.com ([209.17.115.54] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP id 5347004 for AE-List@media-motion.tv; Wed, 15 Jan 2014 14:22:51 +0100 Received: from mailpod.hostingplatform.com ([10.30.71.204]) by atl4mhob16.myregisteredsite.com (8.14.4/8.14.4) with ESMTP id s0FDQfVZ008455 for ; Wed, 15 Jan 2014 08:26:41 -0500 Received: (qmail 20130 invoked by uid 0); 15 Jan 2014 13:26:41 -0000 X-TCPREMOTEIP: 24.73.238.28 X-Authenticated-UID: dsd@darkskydigital.com Received: from unknown (HELO ?192.168.0.3?) (dsd@darkskydigital.com@24.73.238.28) by 0 with ESMTPA; 15 Jan 2014 13:26:41 -0000 From: Dann Stubbs Mime-Version: 1.0 (Apple Message framework v1085) Content-Type: multipart/alternative; boundary=Apple-Mail-28--831659732 Subject: Re: [AE] Thoughts on ultra-high resolution Date: Wed, 15 Jan 2014 08:26:40 -0500 In-Reply-To: To: "After Effects Mail List" References: Message-Id: X-Mailer: Apple Mail (2.1085) --Apple-Mail-28--831659732 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=us-ascii On Jan 15, 2014, at 8:03 AM, Greg Balint wrote: > Just a quick question. Sorry it's not on the path to an exact = solution, but... >=20 > If it's a "wall" type setup, that means the intended audience is going = to be somewhat farther back from the displays, right? >=20 > What size displays are we talking? Inches wise? >=20 > Wouldn't it be worthless to work in 4k if the user will be so far away = as to not even notice the clarity of that resolution? >=20 > ///Greg Balint > //Art Director / Motion Graphics Designer > /321.514.4839 > delRAZOR.com/ > =20 >=20 i see that stuff all the time - "clients" that want 600DPI for a bill = board at actual size etc yes like 60 feet x 40 feet at 600 DPI because = "that's the best quality" (typically billboards can easily be 72dpi or even half that for a = traditional billboard) it is a constant challenge to educate these = people over and over, and many artists won't do it - they are afraid of = confrontation, just do what they are asked no matter what. pass the = buck, pass the blame... basically it is the end users/clients who just go by the hype and don't = understand anything at all about the underlying technology of it. in my last job - the "product developers" who in this case were just = technically office assistants that blew a lot of smoke about how = "skilled" they were to even less knowledgeable management and got these = totally undeserved titles and responsibilities - their job was to pick = art for use on products - one used to always to choose final art size at = 8 x 10 when i stumbled across this unusual consistency, as the art was for = multiple various products - from small pin size, to things as large as a = 4 x 6 poster as example - i asked why this person kept asking for = artwork to be developed at 8 x 10 @ 300dpi for such a wide variety of = sizes when the art would be far to large for their small products and = far too small for the large poster size products (and would always need = to be reworked again once the too low for it's use crappy resolution = showed itself - much of this art was hand drawn and to start over for a = different size was a big expense) so, this multi-billion dollar company... this "product developer" in = charge of tens to hundreds of millions of dollars of items (who most = typically are of course snotty and "know better then everyone else" = attitude) when asked directly about WHY all their artwork is always developed at 8 = x 10 regardless of the product it is for their answer was "8 x 10 is the size of the color printout i want to = look at the artwork" (basically they wanted a color printout in letter = size paper to look at and organize their art products) zero comprehension ___________________________________________________________________ Dann Stubbs - dann@darkskydigital.com Dark Sky Digital - http://www.darkskydigital.com http://www.RenderKing.com Value Priced C4D, VRAY Render Farm ___________________________________________________________________ --Apple-Mail-28--831659732 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=us-ascii

On Jan 15, 2014, at = 8:03 AM, Greg Balint wrote:

Just a quick question. Sorry it's not on the path to an = exact solution, but...

If it's a "wall" type setup, = that means the intended audience is going to be somewhat farther back = from the displays, right?

What size displays are we = talking? Inches wise?

Wouldn't it be worthless to work = in 4k if the user will be so far away as to not even notice the clarity = of that resolution?

///Greg Balint
//Art Director / = Motion Graphics Designer
/321.514.4839
delRAZOR.com/
   

<= /blockquote>


i see that stuff = all the time - "clients" that want 600DPI for a bill board at actual = size etc yes like 60 feet x 40 feet at 600 DPI because "that's the best = quality"

 (typically billboards can easily be = 72dpi or even half that for a traditional billboard) it is a constant = challenge to educate these people over and over, and many artists won't = do it - they are afraid of confrontation, just do what they are asked no = matter what. pass the buck, pass the blame...

basically it = is the end users/clients who just go by the hype and don't understand = anything at all about the underlying technology of = it.


in my last job - the "product = developers" who in this case were just technically office assistants = that blew a lot of smoke about how "skilled" they were to even less = knowledgeable management and got these totally undeserved titles and = responsibilities - their job was to pick art for use on products - one = used to always to choose final art size at 8 x = 10

when i stumbled across this unusual = consistency, as the art was for multiple various products - from small = pin size, to things as large as a 4 x 6 poster as example - i asked why = this person kept asking for artwork to be developed at 8 x 10 @ 300dpi = for such a wide variety of sizes when the art would be far to large for = their small products and far too small for the large poster size = products (and would always need to be reworked again once the too low = for it's use crappy resolution showed itself - much of this art was = hand drawn and to start over for a different size was a big = expense)

so, this multi-billion dollar = company... this "product developer" in charge of tens to hundreds of = millions of dollars of items (who most typically are of course = snotty and "know better then everyone else" = attitude)

when asked directly about WHY all = their artwork is always developed at 8 x 10 regardless of the product it = is for

their answer was "8 x 10 is the size of = the color printout i want to look at the artwork"  (basically they = wanted a color printout in letter size paper to look at and organize = their art products)

zero = comprehension

Dann = Stubbs  -  dann@darkskydigital.com
<= div style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; = margin-left: 0px; ">Dark Sky Digital -  http://www.darkskydigital.com

http://www.RenderKing.com &nbs= p;Value Priced C4D, VRAY Render Farm


= --Apple-Mail-28--831659732--