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On Jan 15, 2014, at 8:03 AM, Greg Balint wrote:
i see that stuff all the time - "clients" that want 600DPI for a bill board at actual size etc yes like 60 feet x 40 feet at 600 DPI because "that's the best quality" (typically billboards can easily be 72dpi or even half that for a traditional billboard) it is a constant challenge to educate these people over and over, and many artists won't do it - they are afraid of confrontation, just do what they are asked no matter what. pass the buck, pass the blame... basically it is the end users/clients who just go by the hype and don't understand anything at all about the underlying technology of it. in my last job - the "product developers" who in this case were just technically office assistants that blew a lot of smoke about how "skilled" they were to even less knowledgeable management and got these totally undeserved titles and responsibilities - their job was to pick art for use on products - one used to always to choose final art size at 8 x 10 when i stumbled across this unusual consistency, as the art was for multiple various products - from small pin size, to things as large as a 4 x 6 poster as example - i asked why this person kept asking for artwork to be developed at 8 x 10 @ 300dpi for such a wide variety of sizes when the art would be far to large for their small products and far too small for the large poster size products (and would always need to be reworked again once the too low for it's use crappy resolution showed itself - much of this art was hand drawn and to start over for a different size was a big expense) so, this multi-billion dollar company... this "product developer" in charge of tens to hundreds of millions of dollars of items (who most typically are of course snotty and "know better then everyone else" attitude) when asked directly about WHY all their artwork is always developed at 8 x 10 regardless of the product it is for their answer was "8 x 10 is the size of the color printout i want to look at the artwork" (basically they wanted a color printout in letter size paper to look at and organize their art products) zero comprehension ___________________________________________________________________ Dann Stubbs - dann@darkskydigital.com Dark Sky Digital - http://www.darkskydigital.com http://www.RenderKing.com Value Priced C4D, VRAY Render Farm ___________________________________________________________________ |
