On Jan 15, 2014, at 8:03 AM, Greg Balint wrote:
Just a quick question. Sorry it's not on
the path to an exact solution, but...
If it's a "wall" type setup, that means the
intended audience is going to be somewhat farther back
from the displays, right?
What size displays are we talking? Inches
wise?
Wouldn't it be worthless to work in 4k if the user
will be so far away as to not even notice the clarity
of that resolution?
///Greg Balint
//Art Director / Motion Graphics Designer
/321.514.4839
delRAZOR.com/
���
i see that stuff all the time - "clients"
that want 600DPI for a bill board at actual size etc
yes like 60 feet x 40 feet at 600 DPI because "that's
the best quality"
�(typically billboards can easily be 72dpi
or even half that for a traditional billboard) it is a
constant challenge to educate these people over and
over, and many artists won't do it - they are afraid
of confrontation, just do what they are asked no
matter what. pass the buck, pass the blame...
basically it is the end users/clients who just go by
the hype and don't understand anything at all about the
underlying technology of it.
in my last job - the "product developers" who in this
case were just technically office assistants that blew a
lot of smoke about how "skilled" they were to even less
knowledgeable management and got these totally undeserved
titles and responsibilities - their job was to pick art
for use on products - one used to always to choose final
art size at 8 x 10
when i stumbled across this unusual consistency, as the
art was for multiple various products - from small pin
size, to things as large as a 4 x 6 poster as example - i
asked why this person kept asking for artwork to be
developed at 8 x 10 @ 300dpi for such a wide variety of
sizes when the art would be far to large for their small
products and far too small for the large poster size
products (and would always need to be reworked again once
the too low for it's use crappy resolution showed itself
-�much of this art was hand drawn and to start over for a
different size was a big expense)
so, this multi-billion dollar company... this "product
developer" in charge of tens to hundreds of millions of
dollars of items (who most�typically�are of course snotty
and "know better then everyone else" attitude)
when asked directly about WHY all their artwork is
always developed at 8 x 10 regardless of the product it is
for
their answer was "8 x 10 is the size of the color
printout i want to look at the artwork" �(basically they
wanted a color printout in letter size paper to look at
and organize their art products)
zero comprehension
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