Mailing List AE-List@media-motion.tv ? Message #53309
From: Jim Curtis <jpcurtis@me.com>
Subject: Re: [AE] OT: HELP! How much to charge IBM for footage?
Date: Fri, 21 Mar 2014 13:22:53 -0500
To: After Effects Mail List <AE-List@media-motion.tv>
I'd start by going to Getty, and see what they'd charge for similar usage.


On Mar 21, 2014, at 1:19 PM, Stephen van Vuuren <stephen@sv2studios.com> wrote:

My film for IMAX and giant screen “In Saturn’s Rings” just a got a call from IBM’s ad agency this morning – they want a few shots for inclusion in commercials to run during the Masters.
 
I’ve licensed stuff a couple of times before for one-time, limited, onscreen bug use, but never for broadcast global commercial. I’ve said no, very painfully to PBS and BBC who wanted to buy it as royalty free for 5 figures and up.
 
Not sure what I should charge for this. Details I know so far is they want a few short shots non-exclusive for in perpetuity (which I’m inclined to say no to) although they will consider 1 and 5 year terms.
 
Any hard real world numbers people have seen would be appreciated.
 
stephen van vuuren
336.202.4777
 
 
A film is – or should be – more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.
Stanley Kubrick
 

 
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