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Jim, thanks – good idea. Seem stuff is roughly in $5K range for broadcast, 1 year.
From: After Effects Mail List [mailto:AE-List@media-motion.tv]
On Behalf Of Jim Curtis
Sent: Friday, March 21, 2014 2:23 PM
To: After Effects Mail List
Subject: Re: [AE] OT: HELP! How much to charge IBM for footage?
I'd start by going to Getty, and see what they'd charge for similar usage.
My film for IMAX and giant screen “In Saturn’s Rings” just a got a call from IBM’s ad agency this morning – they want a few shots for inclusion in commercials to run during
the Masters.
I’ve licensed stuff a couple of times before for one-time, limited, onscreen bug use, but never for broadcast global commercial. I’ve said no, very painfully to PBS and BBC
who wanted to buy it as royalty free for 5 figures and up.
Not sure what I should charge for this. Details I know so far is they want a few short shots non-exclusive for in perpetuity (which I’m inclined to say no to) although they
will consider 1 and 5 year terms.
Any hard real world numbers people have seen would be appreciated.
A film is – or should be – more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all
that comes later.
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