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Subject: Re: [AE] CC subscription price increase
From: Brendan Bolles <brendan@fnordware.com>
In-Reply-To: <list-5475979@media-motion.tv>
Date: Mon, 19 May 2014 14:21:56 -0700
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Message-Id: <D704BBA9-B725-4E1F-8DB0-DE13512BD33A@fnordware.com>
References: <list-5475979@media-motion.tv>
To: "After Effects Mail List" <AE-List@media-motion.tv>

On May 17, 2014, at 11:35 AM, Jim Curtis wrote:

> Anyway=85 as I said, it's not outrageous at $600/year for all those =
apps, even though that's about twice what I was used to paying to stay =
current with Production Premium CS. =20
>=20
> I'm also paying for a lot of apps that I don't use.  That's like my =
health insurance going up to cover people who use services I don't.  I'm =
sure not going to start building web sites just because the software to =
do it is available in my bundle.


I don't necessarily think of it as paying for apps you don't use so much =
as Adobe throwing those apps in to make Creative Cloud seem more =
attractive.  If you were never going to pay for an app, doesn't cost =
them anything to give it to you for free.

The key figure is that you now pay twice as much as before to stay =
current.  I bet that's true for the vast majority of Creative Suite =
users.  That's a pretty steep price hike.

Really what has happened here is new users used to pay a lot more to get =
in the door, and existing users paid less for upgrades.  Made sense =
because a new user just got thousands of features while an upgrade has =
maybe a hundred.  But everyone pays the same now, so new users are =
getting a much better deal and veterans are picking up the slack.

The important question is: are we better served by this model?  Does it =
mean that Adobe gets to focus more on keeping existing users happy, or =
does it mean that Adobe can sit back and get lazy because we keep paying =
them even if they don't add anything we want?


Brendan