From: Todd Kopriva <kopriva@adobe.com>
To: After Effects Mail List <AE-List@media-motion.tv>
Subject: RE: [AE] CC subscription price increase
Thread-Topic: [AE] CC subscription price increase
Thread-Index: AQHPc6hc31JZlA5DDkSQbjGNxHkqD5tIbRdg
Date: Mon, 19 May 2014 21:48:14 +0000
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> Does it mean
> that Adobe gets to focus more on keeping existing users happy, or does it
> mean that Adobe can sit back and get lazy because we keep paying them
> even if they don't add anything we want?

Our attitude is that we now have to work even harder to keep existing custo=
mers satisfied, because you can stop paying us at any moment (well, any mon=
th, that is). Under the old model, once we got your couple thousand dollars=
 for a suite, you didn't have such a recourse.

As After Effects product owner (the person who prioritizes what we work on)=
 for the past year, my focus has been on removing as many pain points as po=
ssible for existing users, since that is how we get you to keep paying us. =
This is in contrast to trying to come up with big flashy things that will a=
ttract new users... which often don't help y'all, the existing users.

As a _huge_ example in this area, consider that we have the majority of our=
 team doing nothing but work on performance improvements for a large fracti=
on of this year.

So, at least in After Effects land, the new model is better for you existin=
g users.

I'm not addressing matters of price here, since that is way out of my realm=
... except to say that we've noticed that the ability to get started using =
the application(s) without a large initial expenditure does help a lot of f=
olks.=20