Mailing List AE-List@media-motion.tv ? Message #53982
From: Robert W. Walker <robertw@walkersound.com>
Subject: RE: [AE] CC subscription price increase
Date: Mon, 19 May 2014 15:55:26 -0700
To: After Effects Mail List <AE-List@media-motion.tv>
The voice of reason.

It's all good as long as advocates such as Todd continue to have an
important say in how Adobe deploys its development resources. We REALLY
need this guy in his job. The scary part is that one or two personnel
changes could result in far less customer-friendly policies. (See
post-Jobs Apple Computer).

But for now, I am okay with the financial arrangement we have with
Adobe.

Robert W. Walker
Los Angeles

> -------- Original Message --------
> Subject: Re: [AE] CC subscription price increase
> From: Todd Kopriva <kopriva@adobe.com>
> Date: Mon, May 19, 2014 5:48 pm
> To: "After Effects Mail List" <AE-List@media-motion.tv>
>
>
> > Does it mean
> > that Adobe gets to focus more on keeping existing users happy, or does it
> > mean that Adobe can sit back and get lazy because we keep paying them
> > even if they don't add anything we want?
>
> Our attitude is that we now have to work even harder to keep existing customers satisfied, because you can stop paying us at any moment (well, any month, that is). Under the old model, once we got your couple thousand dollars for a suite, you didn't have such a recourse.
>
> As After Effects product owner (the person who prioritizes what we work on) for the past year, my focus has been on removing as many pain points as possible for existing users, since that is how we get you to keep paying us. This is in contrast to trying to come up with big flashy things that will attract new users... which often don't help y'all, the existing users.
>
> As a _huge_ example in this area, consider that we have the majority of our team doing nothing but work on performance improvements for a large fraction of this year.
>
> So, at least in After Effects land, the new model is better for you existing users.
>
> I'm not addressing matters of price here, since that is way out of my realm... except to say that we've noticed that the ability to get started using the application(s) without a large initial expenditure does help a lot of folks.
>
>
>
>
>
> +---End of message---+
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