Mailing List AE-List@media-motion.tv — Message #53986
From: Greg Balint <delrazoraelist@gmail.com>
Subject: Re: [AE] CC subscription price increase
Date: Mon, 19 May 2014 22:07:40 -0400
To: After Effects Mail List <AE-List@media-motion.tv>

For what it's worth,

Before CC came into existence, I was given a survey to take which had a lot to do with pricing models and different package options. It asked whether I would be more inclined to buy certain things or not, that sort of thing.

Some of the content in that survey was definitely asking if people would want, say, a 4 or 5 app CC package at a discounted rate compared to a full master suite CC.  I.e. a production CC, a web design CC and a photography and illustration CC.

It really seemed to me that we might begin to see those packages over time, as 90% of the survey(which was probably 80 questions long) had to do with different bundle styles for the upcoming CC.

I'm guessing that ultimately they decided against that to reduce clutter and confusion and just offer a full library at one solid price.

///Greg Balint
//Art Director / Motion Graphics Designer
/321.514.4839
delRAZOR.com/
   

On May 19, 2014 9:47 PM, "Rendernyc" <rendernyc@gmail.com> wrote:
It sounds like you are a customer who has been properly marketed too and perhaps following along a bit closer than the person whose costs have gone up from what they are used to and sees all this "stuff" that they will never use. Sure they can if they want to. And many may just bc hey they are paying for then so might as well.

To answer your important question... Are we better served... Well that depends in your point if view

Adobe now has a muxh more stable and strong earning stream from its software business. Hopefully those dollars get turned more towards development and going into the coffer.  The Adobe that we see, like Todd, feel that they can better serve us with this model. So that's good.

But ultimately Adobe is a publicly traded corporation with ultimate responsibility is to the shareholders. There will always be people upset with pricing features etc. But as long as Adobe's numbers are good and continue to grow I wouldn't expect any changes that favor us as consumers

> On May 19, 2014, at 5:21 PM, Brendan Bolles <brendan@fnordware.com> wrote:
>
>> On May 17, 2014, at 11:35 AM, Jim Curtis wrote:
>>
>> Anyway… as I said, it's not outrageous at $600/year for all those apps, even though that's about twice what I was used to paying to stay current with Production Premium CS.
>>
>> I'm also paying for a lot of apps that I don't use.  That's like my health insurance going up to cover people who use services I don't.  I'm sure not going to start building web sites just because the software to do it is available in my bundle.
>
>
> I don't necessarily think of it as paying for apps you don't use so much as Adobe throwing those apps in to make Creative Cloud seem more attractive.  If you were never going to pay for an app, doesn't cost them anything to give it to you for free.
>
> The key figure is that you now pay twice as much as before to stay current.  I bet that's true for the vast majority of Creative Suite users.  That's a pretty steep price hike.
>
> Really what has happened here is new users used to pay a lot more to get in the door, and existing users paid less for upgrades.  Made sense because a new user just got thousands of features while an upgrade has maybe a hundred.  But everyone pays the same now, so new users are getting a much better deal and veterans are picking up the slack.
>
> The important question is: are we better served by this model?  Does it mean that Adobe gets to focus more on keeping existing users happy, or does it mean that Adobe can sit back and get lazy because we keep paying them even if they don't add anything we want?
>
>
> Brendan
>
>
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