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I recommend against dropping the official expansion. I can tell you from much painful experience that this will backfire, since people will invent expansions if there is no official one. This doesn't mean that you ever need to use the full name 'Movie eXchange Format', but having it as the official answer to the frequent question will prevent a lot of idiocy.
--- a frustrated veteran technical editor
> -----Original Message-----
> From: After Effects Mail List [mailto:AE-List@media-motion.tv]
> Sent: Thursday, June 05, 2014 1:23 PM
> To: After Effects Mail List
> Subject: Re: [AE] Lossless movie format
>
> I'm in agreement on all of these observations, and I like the sound of "mox"!
>
> B
>
> > On May 16, 2014, at 3:38 PM, Philip Luckey wrote:
> >
> >> I like MoX: Movie (or MXF) Open eXchange. If only because it's similar to
> moxie: which refers to "taking the initiative". Not to mention .mox is an
> update from .mov
> >
> >
> > OK folks, I think I've come around on this name change. Just got to refine
> it.
> >
> >
> > Does anyone else find "Movie Open Exchange" to be sort of grammatically
> awkward?
> >
> > I'm thinking maybe just drop the official meaning and leave it up to
> people's imagination, like the EXR in OpenEXR. Does anyone care that DPX
> stands for Digital Picture Exchange?
> >
> >
> > Then how should we capitalize it?
> >
> > "Hey, send me over a Mox file."
> > "That MoX file done rendering yet?"
> > "The client really needs their MOX file!"
> >
> >
> > I think I'm partial to MOX.
> >
> > And can we agree that it's pronounced as one syllable, not "em-oh-ex"?
> >
> >
> > Brendan
> >
> >
> > +---End of message---+
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>
>
> +---End of message---+
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