From: "Tony Romain" Received: from mout.perfora.net ([74.208.4.195] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP-TLS id 5516164 for AE-List@media-motion.tv; Tue, 01 Jul 2014 19:47:55 +0200 Received: from [192.168.1.107] (rrcs-24-43-70-42.west.biz.rr.com [24.43.70.42]) by mrelay.perfora.net (node=mrus3) with ESMTP (Nemesis) id 0Mey2r-1XHdCo2Jfl-00OK0i; Tue, 01 Jul 2014 13:47:53 -0400 User-Agent: Microsoft-MacOutlook/14.4.2.140509 Date: Tue, 01 Jul 2014 10:47:46 -0700 Subject: Re: [AE] [OT] a WTF ad for an animator, with reply To: AE list Message-ID: Thread-Topic: [AE] [OT] a WTF ad for an animator, with reply References: In-Reply-To: Mime-version: 1.0 Content-type: multipart/alternative; boundary="B_3487056473_177876" X-Provags-ID: V02:K0:OqXWBufDxmcCdPiwTJJMn9uAz5/XmXCTzdkTpnq55qw BPTL2S4cGptNtyOJEIGE7Ppv7ZeX5xMe81jaFJKf3+cixNXzHj zS4AYMSAPOp394W5Fcb1M0l1yTL8keJwsEAqR1P2QR/pf5uIsy RYU808upcFY3CyC3o9lyfnLVhbYlmPOl0KMM7aR29CD9Vck0S3 WdfnP+Jvj5ykWN7ub+eljgUsxW8vM3oy5Sw4/73ylDfV7euEHZ fNY+LQ8m5SnbdbooxbS6Gr88KwWBOVhEkJ7A5UHVTszfDQCGdT oE9pXqlCiF4q8rZZdHirgJfK6xEYC6WARn7Ksd8Q8A15+BPerI ON2QAQxOArolUEPvVOR+huKMQH6vXew48VWS3Nad/oKMphmaoB mPrI63faM6sZA== > This message is in MIME format. Since your mail reader does not understand this format, some or all of this message may not be legible. --B_3487056473_177876 Content-type: text/plain; charset="ISO-8859-1" Content-transfer-encoding: quoted-printable Too add to this=8A I think there is also a bit of a fantasy about this mythi= c 14 year old working out of their basement taking all these jobs away. Yes there has been a democratization of tools=8A if there hadn't been, graphics would still be done in Flame suites at $600/hour=8A I know a lot of linear bay online editors and Flame operators still bemoaning the rise of after effects and avid as job killers=8A And yes, there are tons of young kids/teens turning out somewhat well produced work. But I have yet to come across anyone in this age group who knows anything about project management= , meeting deadlines, dealing with notes/revisions=8A I'd say this stuff constitutes more than 50% of what goes into turning out professional work=8A --=20 tony romain | principal/creative director trance motion graphic animation and design 323 651 1114 www.trancedesigns.com From: AE list Reply-To: AE list Date: Tuesday, July 1, 2014 10:34 AM To: AE list Subject: Re: [AE] [OT] a WTF ad for an animator, with reply In my experience the clients pay me to produce exactly what they are asking for, quickly. Not from a template, and changes need to be made on th= e fly. I demand a high rate because of my experience, client management, listening skills, style and professionalism. Lets just say it took me years longer to work out the business end than the pure technical know-how. That being said, if you are not up to date with current trends and software, you will be left behind. Thats always how it has been. Unfortunate but true. We work in a competitive industry that is fun and creative, and especially in new york, there are always people willing to do it for free, just to learn. But smart clients will always know the difference. You pay for amateur work in other ways, like frustration, miscommunication, speed, and polish. I think that will never change. And just like us "creatives," (a word I hate) there are amateur clients as well. Learning to know the difference should b= e part of one's education as well. Sometimes you are more profitable saying n= o to a job you'll regret... On Tuesday, July 1, 2014, Rick Gerard wrote: > It looks like it=B9s a $5 minimum payment plus extras=8A The extras are awful= ly > cheap.=20 >=20 > The saddest thing about this business is that a 14 year old now has acces= s to > the same tools that a production house has and there are enough templates= out > there that it takes no skill or imagination to produce something that loo= ks > like something already produced. Design skills and creativity still deman= d a > fairly high price point, but neat looking clones of an existing idea are > cheap.=20 >=20 > The point of my comment, if you want to only be a technician then you hav= e to > accept technicians wages. There are a lot of very capable 14 year old > technicians out there that don=B9t have to pay any bills so the price is in= the > toilet. >=20 > Rick Gerard >=20 --B_3487056473_177876 Content-type: text/html; charset="ISO-8859-1" Content-transfer-encoding: quoted-printable
Too add to this= 230;  I think there is also a bit of a fantasy about this mythic 14 yea= r old working out of their basement taking all these jobs away.  Yes th= ere has been a democratization of tools…  if there hadn't been, g= raphics would still be done in Flame suites at $600/hour…  I know= a lot of linear bay online editors and Flame operators still bemoaning the = rise of after effects and avid as job killers…  And yes, there ar= e tons of young kids/teens turning out somewhat well produced work.  Bu= t I have yet to come across anyone in this age group who knows anything abou= t project management, meeting deadlines, dealing with notes/revisions…=  I'd say this stuff constitutes more than 50% of what goes into turnin= g out professional work…



<= /div>

--
tony romain | principal/creative director

trance
motion graphic animation and= design
323 651 1114
www.trancedesigns.com
<= /div>

From: AE list <AE-List@media-motion.tv>
Reply-To: AE list <AE-List@media-motion.tv>
Date: Tuesday, July 1, 2014 10:34 AM
To: AE list <AE-List@media-motion.tv>
Subj= ect: Re: [AE] [OT] a WTF ad for an animator, with reply

     In my experience the clients pay me to = produce exactly what they are asking for, quickly. Not from a temp= late, and changes need to be made on the fly. I demand a high rate beca= use of my experience, client management, listening skills, style and pr= ofessionalism. Lets just say it took me years longer to work out the busines= s end than the pure technical know-how. That being said, if you are not= up to date with current trends and software, you will be left behind. = Thats always how it has been. Unfortunate but true. We work in a competitive= industry that is fun and creative, and especially in new york, there a= re always people willing to do it for free, just to learn. But smart cl= ients will always know the difference. You pay for amateur work in other way= s, like frustration, miscommunication, speed, and polish. I think that = will never change. And just like us "creatives," (a word I hate) there are a= mateur clients as well. Learning to know the difference should be part = of one's education as well. Sometimes you are more profitable sayi= ng no to a job you'll regret...

<= span class=3D"Apple-style-span" style=3D"font-family: Calibri; font-size: medium= ; ">On Tuesday, July 1, 2014, Rick Gerard <AE-List@media-motion.tv> wrote:
It looks like it’s a $5 minimum payment plus extras= … The extras are awfully cheap. 

The saddest t= hing about this business is that a 14 year old now has access to the same to= ols that a production house has and there are enough templates out there tha= t it takes no skill or imagination to produce something that looks like some= thing already produced. Design skills and creativity still demand a fairly h= igh price point, but neat looking clones of an existing idea are cheap. = ;

The point of my comment, if you want to only be a= technician then you have to accept technicians wages. There are a lot of ve= ry capable 14 year old technicians out there that don’t have to pay an= y bills so the price is in the toilet.

Rick Gerard<= /div>
= --B_3487056473_177876--