On 8/5/2014 5:54:54 PM, Søren Christensen <ae-list@media-motion.tv> wrote:
I see 4k as an 'extra HQ' addon for on-demand movie services to begin with -
4k 24p 8bit stuff h265/hevc encoded should be able to look acceptable enough around 15mbit/s (redray is around 20 mbit/s and is 4:2:2 12bit as far as I recall?)
The question is the adoption rate of smart tvs and decoder boxes with h265 support. But I have to admit that I find it far more interesting that the format actually supports 10bit color.
Not sure about the adoption rate of 4k tvs but here in Spain you can get 4k tvs quite cheap already.
However. Each time an extra evolutionary step is taking on the technology latter towards image quality and better fidelity the enduser always ends up with even harder compressed-to-death content...
But physical disc formats for higher-end encodings seems like science fiction in a near future - will h265 also be the format for the videophiles and home theatres re-buying and re-watching star wars for the xxxxx time?
Cheers,
Søren

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Curious if anyone thinks 4k will become a the new delivery format? How likely is this?
I can appreciate it as a tool for acquiring content as Brian mentions, but not sure of the value as a final delivery format. Notice how 3d televisions have gradually evaporated. Electronics makers are so desperate to claw some more cash away from consumers, I feel like these formats get seeded to us in a some what insidious way. Is there a pressing need for 4K broadcasts? I sometimes feel like HD on a relatively large monitor is almost too much fidelity for most average size rooms…