Try Mettle tools that were recently integrated into AE--that should give you a way to get your logo into an equirect without distortion, and also a reliable way to view the result.Â
As for creating better panoramas, that's a huge question, and as much about hardware as software. I'd say (except via photogrammetry) you can't do good 360 video or stereo panoramas with a DSLR or ball-of-GoPros, no matter how many of them you have. You need a purpose-built 360 camera--here's a bit more detail on why:
However for a mono still panorama, which sounds like your situation, there's a much simpler solution--one regular DSLR with a NPP ("No Parallax Point") tripod mount like this:Â
Nick