The pricing model depends on whether I’m dealing with the creative, account, or production people at agencies. Always hourly with the creatives, project basis for account types. And then there are the people with whom I’ve been working for 10+ years. Those relationships are golden.
BrandsoftheWorld has saved my bacon on many occasions. But the logos they provide are not always up-to-date, need to be checked against current work. Sometimes logos vary slightly by country. And in the case of a $300mm privately owned specialty retailer, they don’t have anything. No PDFs anywhere. Their press page has a couple of PNGs that are less than 150px wide.Â
Thx,
Cary
On March 14, 2019 at 12:03:20 PM, Jim Curtis (ae-list@media-motion.tv) wrote:
This is why I charge by the hour. The more work that clients
off-load to me, the more indecisive, ill-prepared, and lousy at
communication they are, the more money I make.
I usually only work on bids when I know the client
and how much maintenance they are, or I’m desperate for work.
I tell first time clients that since I don’t know
about their maintenance or work habits, my bid is 3 or 4X what I
think the job will actually take. I tell them it’s more in
their interest to get organized and pay me by the hour.
-Â
I’m sure you know about brandsoftheworld dot com.
 When I need a logo, and the client is clueless about vectors,
I will mine their web site for PDFs, as about half the time, a
vector logo is embedded in an annual report, job app, or press
release. But, I’ve also done a fair share of reverse
engineering from a low res web banner.
Ain’t that the truth! Billion dollar agency doesn’t even
have time to provide client branding. I wound up taking screen shot
of commercial and tracing the logo in Illustrator, an imprecise
activity and an unrecoverable expense. FUBAR.
Cary
On March 14, 2019 at 9:51:03 AM, Jim Curtis (ae-list@media-motion.tv) wrote:
one person shop who often gets projects dumped on me with
little direction.
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