Return-Path: Received: from martin.machighway.com ([174.132.245.146] verified) by media-motion.tv (CommuniGate Pro SMTP 4.2.10) with ESMTP-TLS id 4495822 for IMUG-List@media-motion.tv; Thu, 06 Oct 2011 21:55:39 +0200 Received: from adsl-64-160-205-169.dsl.bkfd14.pacbell.net ([64.160.205.169]:50151 helo=[192.168.2.107]) by martin.machighway.com with esmtpsa (TLSv1:AES128-SHA:128) (Exim 4.69) (envelope-from ) id 1RBu6O-0000Gn-AQ for IMUG-List@media-motion.tv; Thu, 06 Oct 2011 13:59:32 -0600 From: Peter DeArmond Content-Type: multipart/alternative; boundary="Apple-Mail=_808F4196-D658-4EF0-AA28-E04B9B003824" Subject: A Steve Jobs story Date: Thu, 6 Oct 2011 12:59:30 -0700 Message-Id: <2262FC51-2986-4695-A799-76B837C2D36A@kerndelta.com> To: IMUG Maillist Mime-Version: 1.0 (Apple Message framework v1244.3) X-Mailer: Apple Mail (2.1244.3) X-AntiAbuse: This header was added to track abuse, please include it with any abuse report X-AntiAbuse: Primary Hostname - martin.machighway.com X-AntiAbuse: Original Domain - media-motion.tv X-AntiAbuse: Originator/Caller UID/GID - [47 12] / [47 12] X-AntiAbuse: Sender Address Domain - kerndelta.com X-Source: X-Source-Args: X-Source-Dir: --Apple-Mail=_808F4196-D658-4EF0-AA28-E04B9B003824 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=us-ascii I have a Steve Jobs story to share. =20 It was November of 2009. For months I had been trying to persuade a = friend to buy a Mac. At the time Apple was promoting the "one to one" = experience in which you could bring in your old computer and have them = transfer everything over for you right there when you bought your new = Mac. My friend said he was ready to buy a Mac, but he wanted to have = that "in store" experience. =20 The problem was there was no Apple store in Bakersfield, California, = where we both lived. The nearest stores were about 100 miles away, at = either Fresno or Northridge. My friend had business in the LA area, so = he asked if I would go with him Northridge. I agreed. On a whim, the night before we were to leave, I sent an e-mail to = sjobs@apple.com. His e-mail address was well-publicized, and I had = heard he read a lot of messages from customers, so I figured what the = heck. I sent a polite note asking him to consider opening an Apple = store in Bakersfield, because I was driving a friend 100 miles so he = could have that store experience. I noted that I had already suggested = to my friend that he buy his computer online, and that I would help him = transfer his files, but he really wanted to have that store experience. =20= Jobs did not reply -- not directly. But the next morning I got a call = from a nice lady who said she was an Apple vice president. "Are you = really driving all the way to Northridge today with your friend?" she = asked. I said yes, we were leaving that afternoon. She said the = manager and staff would be ready to assist my friend. They were practically waiting for us at the door when we got there, and = we were both treated like royalty (I wasn't even there to buy anything). = So I asked: Steve obviously read my e-mail, what did he say? They = said Jobs said, paraphrasing, "This guy is driving 100 miles for a Mac; = let's take care of him." =20 Needless to say, my friend was blown away by the experience.=20 I do a lot of customer service training in my business, and I always say = that companies that are obsessed with exceeding customer expectations = always perform better than their competition. With Jobs, it really = started at the top. Peter ------- Peter DeArmond Fella in Charge Kern Delta Communications 661.331.3382 website: www.kerndelta.com e-mail: peter@kerndelta.com= --Apple-Mail=_808F4196-D658-4EF0-AA28-E04B9B003824 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=us-ascii I = have a Steve Jobs story to share.  

It was = November of 2009. For months I had been trying to persuade a friend to = buy a Mac.  At the time Apple was promoting the "one to one" = experience in which you could bring in your old computer and have them = transfer everything over for you right there when you bought your new = Mac.  My friend said he was ready to buy a Mac, but he wanted to = have that "in store" experience.  

The = problem was there was no Apple store in Bakersfield, California, where = we both lived.  The nearest stores were about 100 miles away, at = either Fresno or Northridge.  My friend had business in the LA = area, so he asked if I would go with him Northridge.  I = agreed.

On a whim, the night before we were to = leave, I sent an e-mail to sjobs@apple.com.  His e-mail = address was well-publicized, and I had heard he read a lot of messages = from customers, so I figured what the heck.  I sent a polite note = asking him to consider opening an Apple store in Bakersfield, because I = was driving a friend 100 miles so he could have that store experience. I = noted that I had already suggested to my friend that he buy his computer = online, and that I would help him transfer his files, but he really = wanted to have that store experience. =  

Jobs did not reply -- not directly. =  But the next morning I got a call from a nice lady who said she = was an Apple vice president.  "Are you really driving all the way = to Northridge today with your friend?" she asked.  I said yes, we = were leaving that afternoon.  She said the manager and staff would = be ready to assist  my friend.

They were = practically waiting for us at the door when we got there, and we were = both treated like royalty (I wasn't even there to buy anything). =  So I asked:  Steve obviously read my e-mail, what did he say? =  They said Jobs said, paraphrasing, "This guy is driving 100 miles = for a Mac; let's take care of him." =  

Needless to say, my friend was blown = away by the experience. 

I do a lot of = customer service training in my business, and I always say that = companies that are obsessed with exceeding customer expectations always = perform better than their competition.  With Jobs, it really = started at the top.

Peter
-------
Peter DeArmond
Fella in = Charge
Kern Delta Communications
661.331.3382
= --Apple-Mail=_808F4196-D658-4EF0-AA28-E04B9B003824--